Patio Weather Calls for Rosé Wines

 

This June, Taste Rosé the Provence Way

 

The Provence Way:

British Columbians are seeing a lot more pink in their wine glasses these days. Culinary pleasure-seekers are flocking to farmers markets and patios to seek great cuisine, sun and relaxation. And when they stop to enjoy a glass of wine, they have been increasingly choosing refreshing, delicious dry rosé wines, notably those from Provence in the south of France.

 rose

Rosé wine consumption is growing not only in BC, but also on a worldwide basis, likely based on the fact that while Rosé goes perfect with sunshine, this versatile wine style is no longer viewed as just a seasonal sipper. Across Canada, volume sales of Rosé have almost doubled from 2004 to 2013 according to the Association of Canadian Distillers, and is projected to rise by 7% in the next two years. In BC alone, the Provence Rosé category has grown by a whopping 44.5% over the past 12 months.

 

France is the world leader in the rosé production. Provence today represents 40% of the Frenchproduction of all rosé AOP and 5% of the world production of rosé wines. It is also the only region in the world that specializes in rosé and dedicates 88.5% of its production.

 

Provence is the oldest French wine region. Its rosés are dry and a blend of at least two varieties.The most common are Cinsault, Grenache and Syrah. The blend is a perfectly mastered technique in Provence; it reveals the terroir and is a mark of quality. Because of this, consumers have plentyof fresh and delicious options in the $15-$35 range. These versatile wines are ideally paired with wild Pacific salmon, fresh spot prawns, Asian cuisine, local seasonal produce and much more.

rose 2

 

“With its incomparable finesse and subtlety, Provence is the benchmark for rosé, and every year the category is showing strong growth in British Columbia. BC rosé drinkers clearly enjoy it and find it a great match with local cuisine.” –Barbara PhilipMW, Portfolio Manager – Wines of Europe, BC Liquor Distribution Branch

 

Find Provence Rosé today:

 

A number of BCLDB stores across the province are showcasing Rosé wines for the month of June. Here are the participating stores:

 

Vancouver

39th & Cambie, 8th & Cambie, Alberni & Bute, Arbutus, Broadway & Maple, Bute Street, Commercial Drive, Dunbar, Jericho Village, Kingsgate Mall, Robson Street

Richmond

Brighouse, Ironwood, Seafair

Burnaby

Byrne Road, Collingwood Kingsway, Highgate Village, Northgate

West Vancouver

Caulfeild, Park Royal

Abbotsford

Abbotsford, Abbotsford Village

Port Coquitlam

Nicola Station, Westwood Centre

Surrey

Cloverdale, Fleetwood, Nordel Crossing, Peninsula Village, Semiahmoo

Delta

Tsawwassen

 Pitt Meadows

Meadowtown Centre

Kelowna

Kelowna Mission Park, Kelowna Orchard Park

Victoria

Fort Street, Victoria Westshore

 Other

Courtenay, Kamloops Columbia, Langley, Nanaimo Longwood, Nelson, Penticton Plaza, Prince George Pine Centre, Squamish, New Westminster, Vernon Village Green

Stay Social: 

Thirsty for more? Visit vinsdeprovence.com for the latest on this world-class wine region and follow @winesofprovence on Twitter.

Provence Food & Wine: The Art of Living is available now via Amazon

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One thought on “Patio Weather Calls for Rosé Wines

  1. cellarmaster

    How about a lovely rosé from the Anjou region – also available at BCLDB but for only $16.95 a bottle?

    Great price/quality.

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