One of the fun trends at the moment in Vancouver is the growing popularity of Craft Beer. The big breweries must be a little nervous because the local industry is growing in leaps and bounds with well over 350 local brands by my last count. And I suspect its well above that.
One of the early players in this market is the Red Truck Beer Company. With the founder, Mark James, being one of the pioneers in the field with early ventures such as the Yaletown Brew Pub among others, Red Truck has gained a significant presence in a relatively short period of time having their taps in a large number of Lower Mainland bars and restaurants.
But aside from great local beer, what makes Red Truck stand out above the crowd is their commitment to the community, in particular their support of local music. According to General Manager, Jim Dodds, music is a key part of their marketing strategy with the Truck Stop Concert Series being the highlight of their summer. In a conversation with Jim, he mentioned that last year’s events had as many as 1800 people each day through the gates and is expecting a full house again this year.
On Monday of this week Red Truck announced the lineup and details for their 3rd Annual Truck Stop Concert Series. Spearheading the event is Director of Marketing, Brian Fong along with Sofia Hosseinnia, Red Truck’s Sales, Marketing and Events Coordinator who formerly worked for 604 Records, a local record label with direct ties to Nickelback rocker, Chad Kroeger. Together they have organized some top-tier acts including Austrialia’s Cut/Copy, Nashville-based Drake White and The Big Fire, American Soul artist Lee Fields and the Expressions as well as a wide variety of popular Canadian and local acts.
In addition to the Concert Series, Sofia also puts together weekly showcases featuring local artists in the brewery tasting lounge.
Red Truck Beer Company and Truck Stop is located at 295 East 1st Avenue, a block east of Main Street and a short walk from the Main Street Skytrain station. Under the iconic 80-foot high water tower, the Beer Company is a 34,000 square foot facility with a 120 seat diner-style beverage room, patio, growler station and retail store. The surrounding space used for the Concert Series allows for a 1500 person capacity crowd and features two outdoor stages, food trucks, a BBQ, a giant beer pong table and a whole lot of fun.
The three-part Truck Stop Concert series begins on June 17th. Tickets are $35 per event and go on sale at 10am PST, tomorrow April 21. Please visit www.myshowpass.com/o/truck-stop-concert-series for more information. Tailgate Passes priced at $75 offer admission to all three shows. The schedule is below.
8:30-10 p.m. Cut/Copy
7:30-8:30 p.m. Surprise Artist
6:45-7:30 p.m. Youngblood
6:00-6:45 p.m. To be announced
5:15-6:00 p.m. Band of Rascals
4:30-5:15 p.m. Contest Winner
8:30-10 p.m. Drake White and The Big Fire
7:30-8:30 p.m. The Dungarees
6:45-7:30 p.m. The Chris Buck Band
6:00-6:45 p.m. Kristen Bunyan
5:15-6:00 p.m. Sykamore
4:30-5:15 p.m. Contest Winners
8:30-10 p.m. Lee Fields and the Expressions
7:30-8:30 p.m. To be announced
6:45-7:30 p.m. Surprise Artist
6:00-6:45 p.m. Vince Vaccaro
5:15-6:00 p.m. Real Ponchos
4:30-5:15 p.m. Contest Winner
Tremendous atmosphere, reasonably priced beer, non-stop music and great people, what more can you ask for? Well, maybe one thing. A little less rain?