Wine industry expert and educator Dr. Clinton Lee ushers new era of consumer wine education, personalization and transparency in tasting rooms
Quini® (www.quiniwine.com), the leader in real-time wine tasting sensory data and technology solutions, today announced that Surrey, BC based Vinoscenti Vineyards (www.vinoscentivineyards.ca), has deployed the company’s QUINI SOMM™ platform in its tasting room and on its website.
Wine enthusiasts of any experience level can now review and rate Vinoscenti’s wines online, on winery tablets, or on their own smartphones, following Quini’s intuitive 5-step, 0 to 100 point wine tasting and rating system.
Tasting room guests can learn how to taste wine methodically, save and share automatically generated tasting notes and ratings, and easily browse and pair Vinoscenti wines to match their dinner plans and personal palate. They can also check out peer wine reviews and compare wine ratings with critics scores, all in one place.
“Visionaries like Dr. Clinton and Vinoscenti Vineyards are re-inventing the world of wine making and the tasting room experience,” said Roger Noujeim, Quini’s chief executive officer. “Quini is enabling a future where the winemaker is closer to their consumer, speaks a language they can understand, seeks and relies on their honest feedback to guide their wine creations.”
“We’ve had great reception for our wines and open thinking,” said Dr. Lee, Vinoscenti’s co-founder. “Wine consumers trust their friends as much as they do wine critics, so we built our concept around this reality, with Quini. With QUINI SOMM we are always listening to our customers and wine club members. It’s a transparent, truly educational and fun forum where people can share their opinions and interact with our brand at will.
With a tap on their phone or in-store tablet, anyone can see and engage with Vinoscenti’s winemaker reviews, critic ratings and consumer scores, and openly share their own ratings.
Added Dr. Lee: “Transparency and a unified, consumer-friendly tasting system is how we build trust with consumers, truly help to educate them on wine and generate valuable data to help us shape our product plans and marketing. Without spending massive amounts of money, time and resources for typical market research and surveys.”
“Real-time wine consumer sensory data is an opportunity every winery should take advantage of. I am not talking about simple star ratings, which don’t add up to much, for complex consumables like wine. I believe that real-time detailed sensory data acquisition using systems like Quini is the future and can help our industry to better serve the consumer. With that, we can continue to compete and grow, more efficiently and effectively.”
Vinoscenti Vineyards opened its doors on July 15 of this year and welcomes visitors and groups daily.
To request a 7-day trial QUINI SOMM account, please visit https://quiniwine.com/wine-industry/sommfreetrialrt.
Quini is the leader in real-time wine tasting sensory data and technology solutions. Quini’s universal wine tasting and rating app completes the company’s solutions and is available for free download at QuiniWine.com. Privately held, Quini is headquartered in Vancouver, BC. The Quini project is co-funded by CMF (Canada Media Fund).