AN ORBICULAR OCCURRENCE: HENDRICK’S GIN PERSUADES GUESTS TO PARTAKE IN THE PARALLEL WITH ORBIUM

Hendrick’s Gin releases reimagined gin in Canada with the addition of three ingredients to their existing cucumber and rose infused experience

A peculiar gin often reserved for the curiously odd explores it’s darker and daring with the release of Orbium across Canada this Fall season.Already a gin not meant for everyone, Hendrick’s Gin Orbium dares inquisitive crowds to travel further down the Hendrick’s rabbit hole into a parallel world of the curiously odd, undoubtedly and almost certainly not for everyone.Inspired by Hendrick’s Gin Master Distiller Lesley Gracie’s description of the liquid journey, Orbium is derived from the word “orb”, commonly known as the plural of Orbis, the Latin word for circle. Perfectly presented in the iconic apothecary style now associated with Hendrick’s Gin, Orbium comes in a deep, sumptuous, blue bottle inspired by the essence of Blue Lotus Blossom, one of the key ingredients in the parallel pleasure of this special spirit.“Orbium leaves an unfamiliar yet oddly familiar sensation on the palette,” comments Alvin P. Ramchurn, Purveyor of the Peculiar and National Brand Ambassador for Hendrick’s Gin. “It’s designed to open up previously unexplored dimensions of gin, infusing flavours traditionally associated with classic gin libations for a finish that is uncommonly long.”Distilled with a trinity of three additional elements to the already fortuitous flavours of cucumber, rose and 11 botanicals in the classic Hendrick’s Gin, Orbium is truly a parallel experience of the world’s most peculiar, infusing the classic flavours of gin cocktails in one reimagined experience. Quinine (often found in tonic water) is expertly infused into Orbium as is wormwood, usually found in vermouth, a common ingredient in a traditional gin martini.A third element in the Orbium trinity of taste that will pleasure the palettes of all who shall swill this drink of delight comes from the covert Blue Lotus Blossom, bringing another level of balance, bitterness and brightness to the world’s most peculiar gin.

Available only in ten markets across the Globe, Orbium will be available for a particular period of time in Canada’s provinces of Ontario, Quebec and British Columbia via government liquor boards and special venues. Following this wondrous allotment, Orbium will diverge from the peculiarly parallel universe of Hendrick’s to vanish into vats unknown.

“Orbium comes from the remarkable mind of the Hendrick’s Gin Master Distiller, Lesley Gracie” adds Beth-Anne Perry, Senior National Brand Manager, Hendrick’s Gin. “Hendrick’s continues to break conventions and take gin in a curiously unusual direction.”

ABOUT HENDRICK’S GIN

Hendrick’s Gin is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement. Unlike ordinary gins, Hendrick’s Gin is distilled in Scotland, in small batches of only 500 litres at a time. Only Hendrick’s Gin is made with infusions of cucumber and rose petals, alongside a blend of 11 botanicals, producing a wonderfully refreshing gin with a delightfully floral aroma. Hendrick’s Gin is made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours. Represented in Canada by PMA Canada Agency. www.pmacanada.com

ABOUT WILLIAM GRANT & SONS

William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is owned by the fifth generation of his family and distils some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch, Grant’s®, as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® and Drambuie®.