As a young, ambitious entrepreneur, Lindsay returned to Canada to start Jive Communications after six years working abroad for E! Entertainment in London, UK and Contiloe Films in Mumbai, India (a.k.a. Bollywood). In addition, to starting an award-winning boutique PR agency, Lindsay also co-founded a successful non-profit called Projecting Change – a ‘TED Talks meets Film Festival’ type event on social and environmental issues. Lindsay is also committed to her community and holds leadership roles as curriculum adviser for UBC’s Digital Communications program and mentor for both the Forum for Women Entrepreneurs and TiE Young Entrepreneurs program. She is passionate about fostering entrepreneurship and financial literacy in youth and recently built a financial literacy app called Pogo Pig Savings, for kids aged 2 to 4 that educate them on the importance of saving from a young age. A travel junkie and champagne enthusiast, Lindsay is constantly pushing the boundaries of what is possible.

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Creating impact with your social campaign

Recently, Taco Bell made a bold statement. They went dark on their Facebook page, Twitter account and Instagram profile. Did they completely shut down their social media? …not exactly. In a world where we’re inundated with posts, tweets and likes – Taco Bell was doing the opposite of a typical social campaign to announce the…

Brain Hack: How to Remember Names

  Do you ever catch yourself at an important executive meeting and for the life of you can’t remember the person’s name sitting across from you? You try to wait and listen for cues or any indication of another individual calling that person’s name, but to no avail – it never comes up. We’ve put…

The Meaning of “Creating Content”

As social media savvy users, we often feel pressured to create the perfect content. But what is the perfect content? That solely depends on the channel you’re using and your audience. Creating content doesn’t have to be a lot of work – don’t think of it as a chore where you have to write a blog, or you have to create a newsletter…

Summer Social Media Slow Down

  As the warm, sunny weather of summer approaches, everyone is scattering from their homeland to go on holidays, take a beach vacation and just get some overall R&R. So where are we going with this? You’ll notice that people switch into vacation mode, which could mean fewer eyes on social media, less attention on…

L³: Lindsay’s Lessons Learned

Communication Tip: Don’t Bury Your Lead  Definition: bury the lead verb: (idiomatic) (news writing style) To begin a story with details of secondary importance to the reader while postponing more essential points or facts. [NOTE: THIS IS NOT GOOD]   If you want to communicate effectively you have to structure your writing to lead with…

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