Simply Spiked Lemonade™ is serving up realness with the launch of the ‘Keep It Real Can’
The world’s first lie-detector-in-a-can encourages Canadians to ditch
being polite, and serve up some cold, hard truth
Is there anything Canadians won’t do to be nice? As a country that’s famous for being polite, data suggests the country is split on if it’s worth being a little less than real to keep the peace: according to a recent survey commissioned by Simply Spiked Lemonade™, just over half (51%) of Canadians 19+ have lied to avoid conflict and/or protect someone’s feelings. New-to-Canada Simply Spiked Lemonade™, on the other hand, is all about what’s real, all the time.
Made using REAL fruit juice and with an honest-to-goodness taste that’s shaking up alcohol cooler aisles across the country, Simply Spiked
is bringing REAL taste to Canada this summer with a refreshingly simple shake-up and three distinct flavours:
● Signature Lemonade: Bright and refreshing, with a perfect balance of sweet lemonade and fresh, lemony tartness.
● Strawberry Lemonade: Ripe, jammy strawberry notes combined with an elevated, tart lemonade finish.
● Blueberry Lemonade: Unique and refreshing, with ripe blueberry notes blended with smooth lemonade flavour.
What’s more, Simply Spiked is daring the country to ditch the fakeness by challenging Canadians to keep it REAL this summer – and leading by example.
That’s right, we are so committed to hearing the real and juicy truth that we’ve created the Keep It Real Can: the world’s first lie-detector-in-a-can, to help Canadians to serve up some Cold. Hard. Truth.
Featuring Galvanic Skin Response to monitor sweat gland activity and Pulse Rate electrodes to measure heartbeat, the Simply Spiked ‘Keep It Real Can’ spots the fakes and determines when someone is truly keeping it real.
The Simply Spiked-commissioned survey suggests that our Canadian willingness to be nice might be preventing us from being our truest selves – and the country can surely relate to the things we’re being less than real about…
Of all Canadians 19+:
● 39% have rejected invites because they “had plans”
● 39% have said “no problem” when it was definitely a problem
● 26% have been dishonest about liking a birthday/holiday gift
● 23% have lied about their thoughts on someone’s new look (Hey, maybe that haircut isn’t for everyone?)
And as it turns out, British Columbians find themselves in situations where they feel they should lie more than any other province: 23% of British Columbians 19+ say they feel compelled to lie often or very often, versus 18% in Ontario, 17% in Atlantic Canada, 13% in Alberta, only 9% in our sweet, sweet prairie provinces, and merely 7% in Quebec!
Luckily, the Simply Spiked Keep It Real can is here to help every Canadian be more unapologetically themselves. Visit KeepItRealCan.ca and follow @simplyspikedca on Instagram to keep it real with the rest of Canada, and look out for sweet summer pop-ups near you for your chance to try Simply Spiked and the Keep It Real Can. Plus, capture your honest, juicy review of our equally juicy, spiked lemonade at KeepItRealCan.ca by July 15, 2023 and we’ll reward the REALEST reviewer with $5,000 CAD. See? Sometimes honesty does pay off!
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About the Simply Spiked Survey
This Maru Public Opinion survey conducted on behalf of Citizen Relations was undertaken by the sample and data collection experts at Maru/Blue. 1,529 randomly selected Canadian adults who are Maru Voice Canada online panelists were surveyed from April 24thto April 25th 2023. The results of this study have been weighted by education, age, gender and region (and in Quebec, language) to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. Discrepancies in or between totals when compared to the data tables are due to rounding.
About Molson Coors
For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy Hard Seltzer, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our Environmental, Social and Governance strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees,
consumers, communities, and the environment. Learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.
About Maru Group
The experience & insights platform. Maru is a world leading CX and insights software and advisory services company. The company was founded to disrupt the data and insight delivery industry with a combination of software and advisory services delivering data in real time via a unique service model. Maru helps its clients make informed decisions in near real time by combining proprietorial software, deep industry experience, and access to the best minds in research. A flexible service model makes it possible for clients to choose to self-serve using the software platform directly to create, launch and analyze projects; or choose to utilize the software along with knowledgeable support from insights experts. Maru is a proud member of the Stagwell Marketing Cloud.
Media release and image provided by Iris Yee-Kiu To, Citizen Relations.
