MONDIAL DU RHUM RETURNS WITH A RENEWED FOCUS
ON ARTISANAL PRODUCTION
The International Rum Summit (Mondial du Rhum) will return for a dynamic second edition this February 12-14th, 2025 at the Palais Brongniart in Paris, following last year’s successful debut.
This year’s summit will center on “Humans at the Heart of the Rum Ecosystem”, celebrating the experienced artisans and traditional techniques that drive rum production.
Far more than a trade show or expo, the Mondial will offer an exciting slate of conferences around major themes such as Business, Innovation, Education and Public Affairs.
Following an acclaimed debut edition in 2024, the International Rum Summit (Mondial du Rhum) returns to Paris this February 12-14th, assembling key players from the rum and spirits ecosystem for 3 action-packed days to discuss the challenges and myriad opportunities shaping the future of the industry. As a can’t-miss business event, the Mondial will showcase 100 exhibitors from all over the world (doubling in size compared to last year) including a large contingent from French overseas territories (20 exhibitors from Guadeloupe, Martinique, French Guiana, Reunion Island, and French Polynesia). Going beyond a trade show, the Mondial is also a dynamic forum for innovation and discussion, implicating stakeholders from every facet of the rum industry. This year, the event is expected to welcome more than 3000 visitors along with delegations from 30 countries.
Focusing on the Heart of the Rum Ecosystem
The rum industry continues to show promise, and represents a worldwide market of several billion dollars –making it an important economic driver for many countries, including France. At the heart of this industry’s success are its producers, who continue to push the boundaries of the spirit, exploring new heights while still preserving the traditional methods for which rum has become famous. This year’s Mondial du Rhum will have a special focus on the men and women of the industry, from the sugarcane farmers at the start of the process to the biochemists analyzing the raw materials, to the distillers who balance flavors to create the rum, going all the way to the end of the production chain to include buyers, distributors and critics.
“Rum’s exponential growth and continued success would not be possible without all of the people who work diligently to preserve our terroir and develop its future”, explains event organizer Patrick Loger. “Now more than ever, we wanted to highlight these profiles at the Mondial, through conferences and roundtables, as we build a more eco-responsible rum industry.”
Conference Programming: Addressing the Key Issues of the Rum Industry
As opposed to other industry events that are limited to tastings, the Mondial will go further, providing additional content via an exciting program of 10 conferences. The conference agenda is centered around 4 pillars : Business, Public Affairs, Innovation and Education
Over 100 speakers from all over the world and from every part of the rum industry will share insights on these topics, celebrating the expertise of rum artisans and generating inspiration for further development. In keeping with its goal to promote the rum industry, this year’s conferences include :
An exploration of food sovereignty and culinary diplomacy featuring Nicolas Molina, Director at Gault& Millau, and Michelin-starred chef Anthony Denon.
A “G20 of Rum” panel delving into the profound connection between sugarcane farmers and the global evolution of rum –the pinnacle of this year’s programming.
A conversation on the role of AI in rum innovation, with speakers from Rum & Saragassum amongst others.
A discussion on the career perspectives for rum professionals, featuring Philbert Aaron, UN Diplomat, and Daniella Letal, Ambassador for Young Caribbeans from the Eastern Caribbean States Organization.
Insights into agricultural rum and molasses with Matt Pietrek, Managing Director, Rum Wonk and Wonk Press.
For more information and full conference agenda, please consult the official site: https://www.therumsummit.com/
Business France is the public consulting business serving the international development of the French economy. It is responsible for fostering export-led growth by French businesses, as well as promoting and facilitating foreign investment in France.
It promotes France’s firms, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program.
Business France has more than 1,400 personnel, both in France and in 53 countries throughout the world.
In 2023, support from Business France made it possible to generate €3.3 billion in additional export revenues for French SMEs and mid-size companies, accounting for more than 27,111 jobs created or planned. Business France supported 58% of the 1,815 foreign investment decisions in 2023, accounting for 67% of the 59,254 jobs created or maintained nationwide.
For more information: https://world.businessfrance.fr/north-america/