Leeann Froese Wins Master Marketer Award at
BC Wine Industry Insight Conference
Leeann Froese, co-owner of Town Hall Brands, has been honoured with the ‘Master Marketer Award’ at the annual BC Wine Industry Insight Conference hosted by Wine Growers BC in Penticton, BC. This distinguished award recognizes outstanding marketing innovation in the promotion of BC wines and highlights individuals and organizations that think outside the box to advance the industry.
Leeann was celebrated alongside other key figures in the BC wine industry during the awards luncheon at the conference. In addition to her win, she was also a finalist for the Leadership Excellence Award, which honours individuals who strengthen industry relationships, foster growth, and demonstrate exceptional leadership.
With more than 25 years of experience, Leeann has played a pivotal role in shaping the marketing landscape for BC wineries and beverage brands. As a branding and communications expert, her strategic vision and innovative approach have contributed to the success of countless businesses in the food, wine, and hospitality sectors.
Among her many accolades, Leeann has been named one of the ‘10 Women in PR That Lead, Inspire and Build Successful Brands’ by Women in Public Relations North America and one of ‘Five Women Leaders Helping Wineries to Be Successful’ by Wine Industry Advisor. She was also recognized among the ‘Top 40 Global Social Media Influencers in the Wine World’ by Social Vignerons for two consecutive years.
More about Leeann Froese
Co-Owner of Town Hall Brands, Strategist, and Industry Leader
Leeann Froese is a leader in marketing, PR, and brand strategy, specializing in the beverage and hospitality industries. She is known for her expertise in strategic planning, media relations, and industry consulting, having worked with dozens of organizations and promoting many brands. Her influence extends beyond marketing, as she is a sought-after speaker, panelist, and mentor within the industry.
At the helm of Town Hall Brands, Leeann’s visionary leadership has garnered the agency accolades for its workplace culture, including pioneering a four-day work week in Canada. Her leadership fosters a warm, creative workplace that clients and colleagues deeply value.
About the Master Marketer Award
This award honours an innovative winery, regional wine association, retailer, restaurant, or tourism organization that has demonstrated exceptional creativity in promoting BC wines. It recognizes outstanding efforts in launching successful marketing campaigns, introducing in-demand new products, or creating unique wine-focused events.
About Wine Growers British Columbia
Since 1990, WGBC has played a pivotal role in taking BC’s wine industry from a vision to an internationally recognized niche region producing premium wines and providing exceptional wine tourism experiences. WGBC markets the wine and regions of BC; delivers quality trade, media and consumer tastings; and acts as the voice of BC’s wine industry by advocating to government on behalf of industry that contributes $3.75 billion in provincial economic growth annually.
Media release and image provided by Sierra Simpson, TownHall Brands. Image: Leeann Froese – Master Marketer Award recipient.
