Mondial du Rhum closes their second edition on a high note

MONDIAL DU RHUM: A SUCCESSFUL SECOND EDITION CELEBRATING
THE VIBRANT RUM INDUSTRY

The International Rum Summit (Mondial du Rhum) returned to the Palais Brongniart in Parisfor a successful second edition

Going beyond a tasting experience, the show was punctuated by exciting cultural high points, in addition to important new business associations

Organized under the theme of “Humans at the Heart of the Rum Ecosystem”, this year’s Mondial du Rhum, held February 12-14^th in Paris, demonstrated the dynamic diversity and vitality of the rum industry, and was success in several areas.

Quality Visitors and a Business-Focused Atmosphere

Professionals and connoisseurs alike attended the 2025 Mondial, with over 300 participants, and a notable presence from buyers particularly in the mornings. These industry-specific visitors helped increase overall sales, especially at the show’s store, with a marked interest in exotic rum products.

“We’ve seen professionals manifest a distinct interest for the show”, says Patrick Loger, founder and organizer of the Mondial, “an international space for business, the Mondial du Rhum has become a can’t-miss event in the spirits sector, and we hope to continue this growth over the coming editions”.

For more information about exhibitors and to relive the full conference agenda, please consult the official site: https://www.therumsummit.com/

A Culturally Vibrant Trade Show

Visitors were pleasantly surprised by the cultural performances that punctuated the show, from the fashion show organized by the haute couture house Zaady to close the show on February 13^th, to various a cappella performances that included an interpretation by Axelle Saint-Cirel, a lyrical singer known for her rendition of the French national anthem at the opening ceremony of the 2024 Olympic Games in Paris.

Rum remained at the center of the show via the Théâtre des Saveurs (Theater of Flavors), a dedicated tasting area organized by Gault & Millau where visitors sampled products and discovered new creations.

Institutional Support and Industry Progress at the forefront

The Mondial was supported by several institutional partners:

The General Direction of French Overseas Territories and Business France, the economic development agency of the French government closely collaborated to highlight exhibitor expertise
Atout France, the French agency promoting tourism, launched a new national label: “spiritourism”, a strategic initiative that aims to structure and promote tourism around the spirits industry.
Rum producers themselves, inspired by the show’s theme, banded together to found Ecorum, a group assembling producers from Overseas French Territories, especially Guadeloupe. This new group aims to promote agricultural rum production and ensure better representation of this product abroad.

These developments helped highlight the social and economic importance of the rum industry, all while recognizing the current contributions of producers and professionals. IMEG, the organizing body, indicates overwhelmingly positive results, with exciting perspectives in view for future editions.

About IMEG

The International Media Event Group (IMEG) is promoting the Mondial du Rhum 2025 as a can’t-miss event for the future of the industry. They specialize in event organization and production, and bring a particular attention to developing economic opportunities.

Business France is the public consulting business serving the international development of the French economy. It is responsible for fostering export-led growth by French businesses, as well as promoting and facilitating foreign investment in France. It promotes France’s firms, business image and nationwide attractiveness as an investment location, and also runs the VIE international internship program. Business France has more than 1,400 personnel, both in France and in 53 countries throughout the world. https://world.businessfrance.fr/north-america/

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