Re:BC Leader to Showcase BC’s Tech Innovation in
Regenerative Tourism at National Conference
IMPACT National kicks off in Victoria this week
Kirsten Ovstaas, Director of Marketing & Growth for Vancouver-based Re:BC, will be presenting the organization’s technology-driven approach to regenerative tourism, demonstrating how BC is leading innovation in responsible travel.
Why This Matters Now:
Re:BC has been quietly building something significant across British Columbia. Since launching in 2023, this collaborative initiative has partnered with six BC communities—from Revelstoke to the Southern Gulf Islands—to create a digital platform that connects travelers with meaningful, regenerative experiences. The presentation at IMPACT National (January 26-28) marks a milestone moment as Re:BC shares its model with tourism leaders from across the country.
Local Innovation Story:
What makes Re:BC unique is its practical solution to a widespread problem: travelers want to make responsible choices, but don’t know where to start. The app provides three pathways—educational modules, verified sustainable business listings, and voluntourism opportunities ranging from beach cleanups to conservation projects. It’s BC ingenuity meeting global demand for responsible tourism.
About Re:BC
Re:BC is a regenerative travel initiative rooted in respect, reciprocity, and reconnection. We work alongside communities, creators, and changemakers across British Columbia to reimagine how travel stories are told—centering Indigenous voices, local knowledge, and the land itself. Through storytelling, partnerships, and education, Re:BC invites visitors to go beyond sustainability and engage in travel that restores, heals, and gives back.
Learn more at www.rebctravel.ca
Featured image: Cordova Bay Beach, site of upcoming February 7th UVIC Clean-up Details here.