August 8th is DQ’s 22nd Miracle Treat Day

22^nd Annual DQ Miracle Treat Day taking place August 8, 2024

123 participating DQ® locations across B.C. and the Yukon will donate net proceeds
from every Blizzard Treat sold to BC Children’s Hospital Foundation

$280,676.74 was raised for BC Children’s Hospital Foundation in 2023

BC Children’s Hospital Foundation today announced that they will receive net proceeds of every Blizzard Treat sold at select DQ® locations across British Columbia and the Yukon during Miracle Treat Day®, taking place Thursday, August 8, 2024. DQ Miracle Treat Day benefits Children’s Miracle Network Hospitals® across North America, and BC Children’s Hospital Foundation is one of 13 Children’s Miracle Network hospital foundations in Canada. Participating DQ stores across Canada raised over $2 million for Children’s Miracle Network on Miracle Treat Day in 2023, including $280,676.74 for BC Children’s Hospital Foundation.

“This year, money raised through DQ Miracle Treat Day will go to the areas of greatest need at BC Children’s Hospital. This means pediatric health care experts will have more resources to tackle the most complex health challenges facing kids across BC and the Yukon,” said Rita Thodos, Executive Vice President, Philanthropy at BC Children’s Hospital Foundation. “By treating yourself to something sweet on August 8, you have the power to make a mighty difference in the lives of patients and their families.”

DQ locations across Canada have raised over $52 million for the Children’s Miracle Network member hospitals since 1984. On August 8, 2024, nearly 700 Canadian DQ stores will be raising funds to support the Children’s Miracle Network Hospitals in Canada, including 123 stores located across B.C. and the Yukon.

About BC Children’s Hospital Foundation

BC Children’s Hospital is the only hospital in the province devoted exclusively to the care of children and youth. It’s one of the few pediatric medical and teaching facilities in Canada with an acute care centre, research institute, mental health services, and a rehabilitation center all in one place. BC Children’s provides specialized care, innovative therapies, and pediatric expertise for BC’s kids, including the sickest and most seriously injured. At BC Children’s Hospital Foundation, we raise funds to provide kids with excellence in healthcare by continuously driving advancements provincially and globally. The generosity of donors fuels our ability to conquer childhood diseases, prevent illness and injury, and prioritize the unique needs of kids in every aspect of their care. Follow us at @bcchf or visit bcchf.ca for more information. #MiracleTreatDay

About Dairy Queen

International Dairy Queen Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Corporation (ADQ) and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 restaurants in the United States, Canada and more than 20 other countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffet, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.

About Children’s Miracle Network

Children’s Miracle Network® raises funds and awareness for 170 member hospitals, 13 of which are in Canada. Donations stay local to fund critical treatments and healthcare services, purchase pediatric medical equipment, and support research. Its various fundraising partners and programs support its mission to save and improve the lives of as many children as possible. Visit the Children’s Miracle Network website to learn more about its cause. In Canada, Children’s Miracle Network is managed and operated by Canada’s Children’s Hospital Foundations®.

 Media release provided by Cal Kennedy, SOMA Public Relations. Image courtesy of Dairy Queen Facebook page.