WINEBC.COM IS THE ULTIMATE TRIP PLANNING HUB FOR WINE LOVERS
Wine Growers British Columbia (WGBC) is thrilled to announce the official relaunch of WineBC.com, an enhanced and thoughtfully redesigned digital platform that makes it easier than ever to plan the perfect BC wine country getaway. Whether you’re visiting from afar or exploring your own backyard, the new WineBC.com is your go-to trip planner for discovering BC’s vibrant wine regions, home to stunning wineries and unforgettable, one-of-a-kind experiences.
This exciting digital upgrade comes at the perfect time to support the Wines of BC Extend Your Summer campaign, an invitation to stretch the sunny season just a little longer. With harvest on the horizon, warm weather still in the air, and tasting rooms bustling with new releases and outdoor experiences, it’s the ideal moment to plan that wine getaway you’ve been dreaming of.
Supported in part by PacifiCan, the refreshed WineBC.com is more than a new look. It’s a strategic tool to drive wine tourism, support local wineries, and celebrate the diversity and character of BC’s wine regions.
“Every visit to BC is an invitation to discover the people and places that make our province unique,” said the Honourable Gregor Robertson, Minister of Housing and Infrastructure and Minister responsible for Pacific Economic Development Canada. “Through PacifiCan, we are investing in a new tool that helps BC’s wine country attract more visitors, extend the tourism season, and boost economic growth across our communities.”
“This is more than just a website refresh, it’s a bold step forward in how we support both our wine industry and our tourism economy,” said Kim Barnes, Marketing Director, WGBC. “WineBC.com is designed to make trip planning seamless and inspiring, especially as we head into harvest season, when wine country is at its most vibrant.”
Plan With Ease. Discover More.
Key new features include:
The winery finder: a powerful trip planner that lists all BC wineries, with filters to find exactly what you’re looking for, from pet-friendly patios to Sparkling Wine producers, dining experiences and more.
Enhanced navigation and user experience, with more direct links to winery websites for quick bookings and updated offerings.
Regional pages that bring each wine-growing area to life with rich storytelling, terroir insights, winery spotlights, and ideas for what else to explore nearby.
All-new curated itineraries by region, helping you make the most of every visit whether you have an afternoon or a full weekend to explore.
Each regional overview and itinerary feels like a personal invitation: offering wine knowledge, history, hidden gems, and a spark of adventure.
“Even as someone who works in the industry, I’m seeing these regions with new eyes,” said Kelly Josephson, Acting Communications Director, WGBC. “The refreshed site has genuinely re-inspired me to travel within my own wine country like a visitor.”
A Strategic Tourism Driver for British Columbia
Wine tourism plays a major role in BC’s economy, fueling jobs, small businesses, and regional vibrancy. The relaunched WineBC.com helps amplify that impact, especially during the shoulder seasons when many wineries still offer unforgettable experiences.
“BC’s wineries are at the heart of our tourism economy,” said the Honourable Anne Kang, BC’s Minister of Tourism, Arts, Culture and Sport. “This project is an investment in local business, rural tourism, and a thriving wine community.”
WineBC.com is fully mobile-optimized and ready to explore. Whether you’re chasing sunshine, planning your next fall escape, or simply craving a taste of BC, there’s never been a better time to discover all that BC wine country has to offer.
Winery Finder Trip Planning Tool
ABOUT WINE GROWERS BRITISH COLUMBIA
Since 1990, WGBC has played a pivotal role in taking BC’s wine industry from a vision to an internationally recognized niche region producing premium wines and providing exceptional wine tourism experiences. WGBC markets the wine and regions of BC; delivers quality trade, media and consumer tastings; and acts as the voice of BC’s wine industry by advocating to government on behalf of industry that contributes $3.75 billion in provincial economic growth annually.
WGBC represents all wineries in British Columbia to grow the premium market share for the Wines of British Columbia, while driving awareness of our world-class wines and tourism product – as of 2019 drawing 1,191,500 visitors with $609 million in tourism and tourism employment related economic impact on an annual basis. For more information about Wine Growers BC programs and services, please visit WineBC.com.
For details on the Wines of British Columbia, go to WineBC.com, follow @WinesofBC on Instagram, Facebook, TikTok and Pinterest. Industry trade news@WineGrowersBC.
Feature image courtesy of WinesofBC.com