SHOP CANADIAN THIS PRIME DAY: THE MARKET BY THE JILLY BOX
OFFERS A HOMEGROWN ALTERNATIVE
Canadian Marketplace Celebrates First Anniversary with Two Days of Savings
on October 6 and 7, Just in Time for Holiday Gifting
As Canadians prepare for the holiday shopping season, The Jilly Box is giving shoppers another reason to keep their dollars at home — with the launch of Jilly Prime Days on their online marketplace, The Market by The Jilly Box. Coinciding with Amazon’s Prime Big Deal Days, the Canadian online marketplace is launching its own two-day shopping event on October 6 and 7, offering 15% off all products sitewide with code JILLIAN and up to 30% off select door-crasher items, many of which are Made in Canada.
Celebrating its first anniversary, The Market is encouraging shoppers to get a head start on their holiday gift lists while discovering thoughtfully curated finds from independent businesses. With more than 75 per cent of its selection sourced from Canadian-owned and women-owned businesses, and more than 25 per cent made in Canada, The Market by The Jilly Box makes it easy to find and support local brands.
Launched one year ago as a year-round destination for intentional shopping and an alternative to mass retail, The Market by The Jilly Box features an evolving selection of beautiful, hard-to-find products personally trusted and handpicked by founder Jillian Harris and her team. Shoppers can browse by values, discovering products from Canadian-, women- and BIP
“We want people to feel good about what they’re buying, who they’re supporting and where they’re spending their hard-earned dollars,” says The Jilly Box CEO Julia Freeman. “That dollar doesn’t just disappear into a big company’s bank account. It becomes a small business’s next order. Someone’s paycheque. A neighbour’s shot at making it. Shopping here is about making a conscious choice about where you want your money to go. We’re thrilled to introduce Canadians to these businesses during one of the biggest online shopping events of the year.”
The impact of shopping small is significant. According to the Canadian Federation of Independent Business, an estimated 66 cents of every dollar spent at a Canadian small business stays in the local provincial economy. The sale is a chance for shoppers to stretch their holiday budgets while supporting independent entrepreneurs, local jobs and communities across the country.
“When we launched The Market, our goal was simple: make it easy to discover amazing Canadian and value-led businesses,” says founder Jillian Harris. “A year later, seeing what these makers and business owners have built, and how our community has shown up for them, is what I’m proudest of.”
About The Jilly Box
The Jilly Box Inc. is a Canadian B Corp-certified lifestyle brand and direct-to-consumer marketplace founded by Jillian Harris in 2019. Launched as a quarterly subscription box, the brand has grown into a national platform supporting values-driven businesses through storytelling, community engagement and conscious commerce. The Jilly Box has supported more than 500 small businesses and donated more than $1 million to community organizations, with a focus on supporting women and families. Championing Canadian businesses has long been central to The Jilly Box’s mission. In 2026, Harris was named one of BCBusiness Magazine’s Women of the Year and Independent Retailer Ambassador of the Year by the Retail Council of Canada.
For more information or to join The Jilly Box Insiders Club, go to jillybox.com, follow @thejillybox on Instagram or follow /thejillybox on Facebook.
