High-end retailer aims to create an iconic luxury shopping experience

Frontier Luxury Flooring brings a fashionable slant to flooring with first design studio opening


Welcome to the ultimate luxury flooring experience. Frontier Luxury Flooring is bringing sexy back to the flooring industry with the opening of its first design studio at 332 West 8th Avenue in Vancouver. A contemporary, light industrial gallery that perfectly showcases Frontier’s range of high-end Canadian and European flooring brands, the 1,500 square foot space provides a chic yet comfortable home-like atmosphere where clients can enjoy complimentary snacks and drinks, learn about flooring options and select the ideal products for their home – entirely stress-free.


According to Frontier Luxury Flooring founder Hector Cabrera, the studio was designed entirely with the client in mind.


“We weren’t satisfied with the idea of having a standard retail storefront. We want to give our clients an extraordinary experience, and that starts the second they walk through our doors,” explained Cabrera. “It’s something that’s missing in our industry and something that I feel passionate about changing.”


Designed by local interior designer Jamie Banfield, the studio offers the perfect space to peruse hardwood, wool fibre and luxury vinyl offerings from top-tier brands including Harmony, Vintage, Kentwood, Godfrey Hirst and Boen. General showroom hours are Monday to Friday from 9am to 5pm and Saturday from 11am to 5pm. Clients who desire a private consultation are invited to book an appointment Monday to Saturday from 6pm to 8pm or Sunday 11am to 5pm.


“I encourage anyone who is interested in new flooring, or simply learning about what flooring can do for a space, to book a free private consultation,” said Cabrera. “The purpose of the consultation is to make the best use of everyone’s time by educating, ensuring perfect product selection and equipping the client with the information and tools needed to get the job done properly.”


The experience doesn’t end with product selection. Frontier Luxury Flooring partners with specially selected flooring installers to ensure perfect execution on the ground. Flooring can be installed within as little as one week of product arrival, with most projects lasting a total of 1-2 weeks. Installation work is guaranteed for 12 months.


“If you think about shopping at iconic luxury retail stores, it’s not only about the product – it’s about the retail space, the service and the overall culture of the brand,” added Cabrera. “We want to emulate that. Design is such a sexy topic – why can’t flooring be part of that conversation?”

About Frontier Luxury Flooring: Founded by luxury flooring specialist Hector Cabrera in 2012, Frontier Luxury Flooring has quickly gained a reputation as one of Vancouver’s finest flooring retailers. Frontier specializes in high-end Canadian and European flooring brands, with a carefully curated product catalogue of ready-made and bespoke options including Harmony, Vintage, Kentwood, Godfrey Hirst and Boen. Paired with award-winning service and an unmatched commitment to excellence, the result is stylish and design-forward flooring that makes a statement. Frontier Luxury Flooring has been recognized as Best of Houzz and received the 2014 Top Choice Award for best hardwood company as selected by 600,000 Canadian consumers. Welcome to the ultimate luxury flooring experience. www.frontierluxury.com


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