Pacific Toast Expo developed to support increasing producers bottom line.
The Comox Valley, Vancouver Island and the mainland coast boasts an ever growing number of award winning wineries, breweries, spirit and cider producers, and a new professional development and industry expansion event has been developed in the Comox Valley, to support further expansion of this key industry sector.
The new Pacific Toast Expo, November 6 and 7, brings together these artisan coastal producers, with experts in the field of production, sales, marketing, and understanding the industry laws, for networking sessions, business to business meetings, panel discussions and seminars, culminating in a Coastal Trade Tasting event at Crown Isle Resort and Golf Community.
Comox Valley Economic Development and Tourism, has been working with an advisory Committee to develop the event framework that marries professional and industry development, with marketing and networking opportunities. The group includes representatives from Coastal Black Estate Winery, Merridale Cider, Black Fin Pub, Blue Moon Winery, Vista D’oro, among others.
After an opening reception held at Shelter Point Distillery, the concurrent workshops and sessions held the following day at Crown Isle Resort include topics such as Selling Product into Retail and Restaurant Businesses, Marketing & Branding Do’s and Don’ts, Trade and Distribution Opportunities with the US, and Business to Business sessions.
John Yap, Parliamentary Secretary to the Minister of Justice and Attorney General for Liquor Policy Reform has been announced as the key note lunch speaker, addressing Liquor Legislation Reform and what businesses need to know. Other confirmed speakers include Ladawne Shelstad, Crush Brand Lab, Pamela Sanderson, Sommelier, instructor and Regional Manager Cascadia Liquor Stores, and Mark Hicken, Vintage Law Group.
While the industry oriented sessions are underway, that weekend, local wineries, restaurants, hotels and resorts are offering a series of Pacific Toast public events including Crown Isle’s 11th Annual Wine Festival, a Blues Concert Package at the Best Western Plus, the Westerly Hotel, a Toast Celebration at the Old House Hotel and Spa, Mystery Dinner Tour with Ambassador Shuttle and much more.
More information on the Pacific Toast industry and public events at pacifictoast.ca