Fashion icon and rising singer Caroline Vreeland to host the grand opening of Esprit’s new retail location at METROPOLIS at Metrotown
Iconic international fashion brand Esprit ramps up its North American expansion with the opening of the second Esprit stand alone retail store in Canada this May. The 2,641 square foot space will have an intimate and elevated boutique-feel, offering a curated assortment of apparel and accessories for women and men.
The brand’s North American roll out continues with a Toronto location scheduled to open in the fall.
To celebrate Esprit’s arrival on the West Coast, singer, model and fashion muse Caroline Vreeland, granddaughter of legendary fashion icon, Diana Vreeland, will bring her Californian style to Vancouver where she will host and perform at Esprit’s VIP launch event this May.
Vreeland previously collaborated with Esprit to launch the Flagship Hong Kong store last November.
Esprit’s current brand campaign is called ImPerfect, a message that aims to empower each individual to love all those imperfections and qualities that make us perfect in our own right. It is a celebration of individualism and an invitation to experiment with fashion.
Esprit recently collaborated with street style icon and fashion blogger, Leandra Medine (Man Repeller) on a video that takes #ImPerfect to the streets of New York.
Esprit opened the doors of its new Metropolis at Metrotown location on Thursday, May 5, inviting customers into the #ImPerfect world where they will find a vibrant and fun shopping experience. The grand opening will take place on May 25 and is celebrating all weekend with $50 off when $175 or more is spent on regular priced merchandise (May 26 to 29).
Founded in 1968, Esprit is an international fashion brand that pays homage to its roots and expresses a relaxed, sunny Californian attitude towards life. Esprit creates inspiring collections for women, men and kids made from high-quality materials paying great attention to detail. All of Esprit’s products demonstrate the Group’s commitment to make consumers “feel good to look good”. The company’s “esprit de corps” reflects a positive and caring attitude towards life that embraces community, family and friends – in that casual, laid-back California style, The Esprit style.