Smash + Tess collaborates with charity partner on the launch of new additions to their dreamwear collection for the holidays

 

 

Vancouver-based small business introduces three new holiday pieces with a percentage of sales benefitting the Downtown Eastside Women’s Centre  

 

Tis the season! Vancouver-based premium dreamwear company, Smash + Tess, today announced the addition of three new holiday-themed pieces to their sleepwear collection. The new holiday items take their inspiration from the brand’s Fall 2016 collection which dropped in early October, but with a festive vibe. The new holiday pieces include two nighties and a robe, and will be available exclusively online at smashtess.com starting this Friday, November 18.

In this season where giving back is at the forefront of people’s minds, Smash + Tess has partnered with local non-profit organization, the Downtown Eastside Women’s Centre (DEWC). From Friday, November 18 to Sunday, December 4, $10.00 from each holiday nightie sold will be donated to the the DEWC, which plays a vital role in providing crucial basic services to women seeking refuge and shelter from conditions of poverty and violence in Vancouver’s downtown eastside neighbourhood. It is one of the busiest women’s centres in the country, with up to 500 women and children accessing their services on a daily basis, 365 days a year.

“We’re so excited to be adding three new holiday pieces to our dreamwear collection this year, but we’re even more excited that our two holiday nighties will allow us to work with our Smash + Tess girls to give back to our community,” says Ashley Freeborn, Principal and Managing Director of Smash + Tess. “Our dreamwear is all about empowering and inspiring confidence in women and we’re fortunate to be a in position where we can spread the holiday cheer to those in our community. We’re honoured to partner with the Downtown Eastside Women’s Centre on this important initiative, and we’re asking our loyal Smash + Tess girls to join us in giving back through the purchase of these nighties.”

Designed and ethically produced in North America, the two new holiday nighties and the After Glow robe make perfect Christmas gifts and are ideal for anyone looking to add a little festive sass to their sleepwear wardrobe. The holiday additions provide women with a comfortable and stylish option to lounge in at home throughout the holiday season when creating memories and celebrating family traditions are top priorities.

“The generosity of our community is what we depend on to provide our members with memorable holiday celebrations, and for many, this will be their only version of a ‘Christmas morning’”, says Joanne Webber, director of development and engagement of the Downtown Eastside Women’s Centre. “We’re thrilled to partner with Smash + Tess on this initiative during the holiday season because truly, every little bit helps, and we’re so grateful that Smash + Tess will be working with us to make the holidays special for the women and children we work with on a daily basis here at the centre.”

Smash + Tess’ holiday line includes a robe, in addition to the two nighties:

•The “Santa’s Bae” Nightie, $68

•The “Santa…I can explain” Nightie, $68

•The After Glow Robe, $143

Smash + Tess’ fall collection will also continue to be available online:

•The Water Lily Nightie, $68

•The “No Sleep Till Brooklyn” Nightie, $68

•The “Morning Person” Nightie, $68

•The Sunday Romper, $86

•The Starry Night Robe, $126

Smash + Tess’ new holiday items will be available for purchase starting on Friday, November 18. To view the Fall Collection in its entirety, visit smashtess.com/shop.

About Smash + Tess: Meet Smash + Tess. Designed and ethically produced in North  America, our line of premium dreamwear invites women to relax, indulge and imagine, without ever having to leave the comfort of home. We believe that women should feel confident and beautiful every minute of the day, no matter whether it’s spent in the boardroom, on a school run, or between the sheets after a day spent conquering the world. Think timeless, vintage-inspired style and quality fabrics made to last, plus an effortless online shopping experience that invites women to enjoy a little personal time, totally guilt-free. Get to know Smash + Tess at smashtess.com and @smashtess. #meetsmashtess

Social Media: Follow Smash + Tess on Instagram, Facebook or Twitter for the latest news and updates. #meetsmashtess