Heineken Silver Has Arrived in Canada: A New World-Class Light Beer

Heineken® Silver has arrived in Canada:
A new world-class light beer with a smooth, refreshing taste

Crafted for good times, Heineken® Silver joins the brand’s
legendary portfolio as a crisp easy-to-drink lager with a smooth finish.

The wait is over: Heineken® Silver has officially arrived in Canada. The world-class light beer from Heineken® expands the brand’s portfolio with a remarkably smooth and refreshing taste. At 4% alcohol by volume (ABV) and only 90 calories and 3 grams of carbs per 330 mL serving size, Heineken® Silver is sure to be an all-around crowd-pleaser.

As a premium new option in the light beer category, Heineken® Silver is an ideal choice for consumers looking for a less bitter tasting and easy-to-drink option for their social and celebratory occasions that still delivers on great taste and high quality.

Like every Heineken®, Heineken® Silver is crafted with the brand’s signature A-Yeast, malted barley, and water, under the supervision of Star Master Brewers, staying true to Heineken®’s passion for quality and commitment to premium ingredients.

“We’re thrilled to introduce Heineken® Silver to Canada; a refreshingly smooth and less bitter tasting beer, making it the perfect complement to Heineken®’s iconic lineup,” said José Casillas, Marketing Director, Heineken Canada. “With Heineken® Silver, we set out to meet evolving consumer preferences with a lower-calorie, lower-carb recipe that doesn’t compromise on great taste and superior quality.”

To support this launch, Heineken® is rolling out a comprehensive marketing campaign across TV, digital, social, and out-of-home channels, ensuring Heineken® Silver’s smooth taste is unmissable across Canada.

Heineken® Silver is hitting shelves nationwide, available in both cans and bottles at select retailers, bars, and restaurants across Canada. For more information, follow @heinekenca or visit www.heineken.com.

About Heineken

HEINEKEN® is the world’s most international brewer. Led by the Heineken® brand, the group has a portfolio of international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. HEINEKEN® has a well-balanced geographic footprint with leadership positions in both developed and developing markets.