NESCAFÉ® Debuts First Liquid Espresso Concentrate,
Tapping Into Gen Z’s Iced Coffee Craze
A bold innovation for iced coffee lovers, NESCAFÉ® Espresso Concentrates
deliver café-quality drinks in seconds
Launched today in Canada, Nescafé Espresso Concentrates are changing the iced coffee game with a first-of-its-kind liquid format. Shelf-stable and ready-to-pour, this espresso concentrate lets you create cafe-quality drinks in seconds – no machines, no prep, no compromising on taste.
Perfect for summer and available in two flavour options (Black and Sweet Vanilla), this made-to-mix solution lets coffee lovers build everything from an iced vanilla latte to a fizzy coffee lemonade.
Let’s be honest: making iced coffee at home isn’t always as easy as it looks online. Brewing hot coffee, waiting for it to cool, juggling ingredients – it’s a whole process. That’s why this summer, NESCAFÉ®, one of the most recognized and trusted names in coffee, is changing the game with new Espresso Concentrates, a first-of-its-kind liquid espresso concentrate made for iced coffee lovers who want café-quality drinks. Just Pour it. Mix it. Hack it – your way.
With iced coffee now a year-round ritual for young Canadians, NESCAFÉ® Espresso Concentrates deliver the ultimate DIY hack – rich, espresso flavour in a smooth liquid format that’s ready to pour, mix, and hack in seconds. Made with premium coffee beans, the concentrates dissolve instantly in water or milk, giving you a smooth base for crafting everything from an iced vanilla latte to an iced americano creation, no machine required.
Available in two bold and rich flavours, NESCAFÉ® Espresso Concentrates are made to flex with your mood:
- Black – A bold and smooth concentrate, perfect for classic espresso lovers or as a base for custom creations.
- Sweet Vanilla – A velvety rich, flavour-forward blend with just the right hint of sweetness.
“As one of the most recognized and trusted names in coffee, NESCAFÉ® has built a legacy of delivering quality, convenience, and great taste, no matter how you take your cup. With decades of coffee expertise behind every sip, Espresso Concentrates are the latest way NESCAFÉ® is showing up for a new generation of coffee lovers. Enjoy consistently delicious flavour, reimagined for iced coffee creativity, everyday convenience, and bold, flavour-forward moments,” says Victoria Martin Evans, Senior Marketing Manager at Nestle Canada. “Every second, 6,100 cups of NESCAFÉ coffee are enjoyed globally, proving its place as a go-to favourite for coffee drinkers around the world.”
Below are a few 10-second recipes to show just how versatile and customizable this innovation is, including iced coffee dupes for your go-to Starbucks orders (for a fraction of the price!):
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10-Second Iced Latte
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Sparkling Coffee Lemonade
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Classic Iced Americano
CLASSIC ICED AMERICANO
- Add 150ml of cold water
- Add 30ml of Any NESCAFÉ® Espresso Concentrate
- Fill the cup with ice
- Serve and Enjoy!
ICED VANILLA LATTE
- Add 150ml of Milk
- Add Ice Cubes
- Add 30ml of Sweet Vanilla NESCAFÉ® Espresso Concentrate
- Include some Whipped Cream!
FIZZY COFFEE LEMONADE
- Add 150ml of Sparkling Lemonade
- Add Ice Cubes
- Add 30ml of NESCAFÉ® Black Espresso Concentrate
- Top it off with a slice of lemon and enjoy the Fizz!
To celebrate the launch, NESCAFÉ® is teaming up with The Coffee Party to bring bold flavour and iced espresso creativity to the heart of Toronto. On Saturday, July 19, coffee fans are invited to RendezViews for a one-day-only experience where they’ll be among the first in Canada to try their own NESCAFÉ® Espresso Concentrate drinks.
With a full-service iced coffee bar, signature recipes, and four DJs, this exclusive event is your invite to hack your perfect drink – live and in-person. Space is limited.
Follow @nescafeca for launch updates and a chance to win tickets, and when you post your masterpiece, don’t forget to tag @nescafeca, @Nescafe_CA and #NescaféColdHacks
Each 500ml bottle makes approximately 16 café-style beverages and will be available in the coffee aisle at major retailers nationwide starting this summer.
About Nestlé Canada
Nestlé is the world’s largest food and beverage company present in 189 countries. Nestlé is a Swiss multinational company and has been in Canada since 1887, locally manufacturing and/or distributing some of the world’s most recognized and trusted brands, including, NESQUIK, HÄAGEN-DAZS, KIT KAT, NESCAFÉ, PERRIER, NESPRESSO, GERBER, and NESTLÉ PURINA. Its 3,500 employees in approximately 12 locations across Canada are committed to Nestlé’s purpose, to unlock the power of food to enhance the quality of life for everyone, today and for generations to come. More information and details are available at www.corporate.nestle.ca/en