More Canadians are participating in Dry January each year —with 41% of consumers either taking part or reducing their alcohol intake during the month, and interest surging by 242% (CGA by NIQ, 2024). Without compromising celebration or taste, they’re increasingly seeking sophisticated alcohol-free alternatives.
Dry January reflects a time where some make the health-forward decision to take a break from alcohol
Freixenet Alcohol‑Removed Sparkling: Spain’s iconic Cava house brings its signature elegance to the alcohol‑free category. Crafted from traditional base wines and gently de‑alcoholised, this 0.0% sparkling delivers lively bubbles and fresh fruit character.
Freixenet (Fresh-eh-net) is a family-owned company that grew from humble beginnings in rural Catalunya. The roots of Freixenet stretch back to 1861 and are embedded in the history of two longstanding winemaking families, the Ferrers and the Salas, whose expertise, determination and ingenuity intertwined to form the foundation of the company that today is the world leader in sparkling wines.
The result is fresh, fruit forward sparkling wines that cater to the health-and wellness-conscious consumer, and can be enjoyed at any moment.
GRAPES: Airén with some Xare.lo
TECHNIQUE: The grapes are crushed, vinified, and filtered to obtain a 10% ABV wine. The alcohol is then removed by vacuum distillation at 40 ̊Celsius. The wines are then fined and filtered. C02 and SO2 are adjusted. Before bottling, there is an additional cold sterile filtration
COLOUR: Pale bright yellow with persistent bubbles
NOSE: Refreshing tropical notes and elegant citrus hints
PALATE: Lively, fruity, and especially refreshing. It fills the mouth and expresses the good quality of the base wine. The very well-balanced acidity and the medium size bubbles produce a very pleasant mouth feel
PAIRING: Can be enjoyed on its own or paired with charcuterie and cheese boards, grilled meats, steamed vegetables and desserts.
TECHNICAL DATA:
Alc. By Vol: Between 0 and 0.05%
Acidity: 3.30 g/l
Calories: 70 calories (2 servings per 750ml)
Sugars: 14 g (2 servings per 750ml)
Vegan
Mionetto Prestige De-Alcoholised Sparkling: From Veneto’s renowned sparkling producer, this prosecco‑style option is carefully de‑alcoholised to preserve crisp apple and peach notes. Refreshing and vibrant, it offers the Prestige line’s hallmark finesse—minus the alcohol.
Enjoy the authentic Italian taste and lifestyle with Mionetto De-Alcoholized Sparkling Wine, delicately and carefully freed from alcohol. Selected Glera grapes enhance the typical freshness and fruity pleasantness.
PRODUCTION METHOD Aroma preservation by means of gentle alcohol reduction andflavouringwith natural aromas.
FEATURES
Alcohol <0.05% vol
Dosage 20 g/l
Total acidity 5-6 g/l
Ingredients Dealcoholized wine (96%), Sugar, Carbon dioxide, Natural flavours, Dimethyl dicarbonate.
SENSORY PROFILE
Colour pale straw yellow.
Mousse fine sparkling perlage. Bouquet fine, delicate scent of ripe fruit with hints of citrus and green apple. Flavour pure, refreshing fruity with a slight sweetness.
FOOD PAIRINGS
Ideal to be enjoyed at anytime.
Henkell Alcohol‑Free Sparkling: A German Sekt classic reimagined for mindful enjoyment. Using gentle alcohol removal, Henkell delivers bright citrus and orchard fruit flavours with a fine mousse. Expect a slightly sweeter profile, ideal for festive toasts without the buzz.
Colour: White
Henkell Alcohol free offers fruity enjoyment for those who prefer not to drink alcohol. The bright bottle announces its pleasantly fine, fruity-fresh flavour straight away – and is an invitation to raise a glass to only on special occasions. The natural corks denotes the highest quality standards it aspires to.
Serving suggestion
Drinking temperature: 6-8
Colour: light yellow with green reflections
Mousseux: lively pelage
Bouquet: fine fruits such as pear, apple and peach, with light notes of vanilla
Taste: fruity and fresh, fine citrus fruits, lingers on the palate
Gen Z (21+) only make up for 6% of beverage alcohol buyers2, and 45% say they’ve never consumed alcohol
As more of Gen Z approach legal drinking age, many are growing in touch with healthier lifestyles and experimenting with a sober lifestyle. However, consumers of all ages are tapping into the benefits of moderating alcohol consumption. For example, the 45-54 age group and those with income over 100K over index for non-alcohol consumption3
Indicators of moderation stretch far beyond January—although sales of non-alcoholic products in the beverage alcohol space spike in the first month of the year, holidays like July 4th and New Years see a surge too:
These products provide a healthy, inclusive alternative for social gatherings and celebrations
Brick-and-mortar locations, in the form of “dry bars,” are opening nationwide—offering consumers a public setting where they can purchase handcrafted cocktails and more
Stores are dedicating shelf space to these alternative products, where brands like White Claw and Guinness can market alcohol-free alternatives to their popular beverages
E-commerce channels are also embracing this shift in consumer mindset, offering subscription services and products to curate an entire “dry bar” cart at home
Sources
NielsenIQ Scan Off Premise Channels; Discover Integrated Beer, Wine, & Spirits database; Latest 52 weeks ending 12/30/2023 vs. year ago
NielsenIQ Omnishopper, US ALC – Integrated (21+ only) Database; L52 WE 07/15/2023, Total Outlets, Total US
NielsenIQ Omnishopper, Total U.S., Latest 52 weeks ended 07/15/2023