Where in the ? is the Pickup Truck Emoji? Hopefully on Your Phone Soon, Thanks to Ford
“When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s president, automotive.
“When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s president, automotive.
Ford Motor Company is helping to play a major role in promoting environmentally friendly auto parts, and one way they’re doing that is by using recycled plastic bottles for underbody shields on all cars and SUVs, and wheel liners on F-Series trucks.
From a desk at the Ford Design Studio, a designer enters a virtual room and begins a 3D sketch. He is designing a virtual car around himself and adjusting the attributes to best suit him – the driver. This work is part of Ford’s latest exploration of a new process that places the customer at the center of design and can help reduce the time it takes to create a vehicle.