Ford Collaborates with Gravity Sketch to Test New Tool for Designing Vehicles to Meet Customers’ Needs

From a desk at the Ford Design Studio, a designer enters a virtual room and begins a 3D sketch. He is designing a virtual car around himself and adjusting the attributes to best suit him – the driver. This work is part of Ford’s latest exploration of a new process that places the customer at the center of design and can help reduce the time it takes to create a vehicle.