VIRGIN MOBILE PRESENTS THE SQUAMISH VALLEY MUSIC FESTIVAL

EMINEM, BRUNO MARS & ARCADE FIRE TO HEADLINE VIRGIN MOBILE PRESENTS THE SQUAMISH VALLEY MUSIC FESTIVAL

WESTERN CANADA’S PREMIER OUTDOOR MUSIC FESTIVAL LAUNCHES BIGGEST LINEUP IN ITS HISTORY
Virgin Mobile Presents The Squamish Valley Music Festival—August 8, 9 & 10

The most anticipated music event of the summer is back for its fifth year with an unprecedented lineup featuring three of the world’s top musical artists: Eminem, Bruno Mars and Arcade Fire. Virgin Mobile Presents The Squamish Valley Music Festival, produced by Live Nation Canada in partnership with festival creators brand.LIVE Management Group, takes place at the Logger Sports Grounds and Centennial Fields in Squamish, British Columbia, August 8, 9 & 10, 2014.

ARTISTS SCHEDULED TO PERFORM INCLUDE:

Eminem, Bruno Mars, Arcade Fire, Arctic Monkeys, Broken Bells, Foster the People, The Roots, Lykke Li, Thievery Corporation, The Head and the Heart, Sam Roberts Band, Atmosphere, Serena Ryder, Tokyo Police Club, Boys Noize, Danny Brown, Gramatik, Walk Off the Earth, Lord Huron, Mayer Hawthorne, Kevin Drew, Hollerado, Mounties, Whitehorse, The Zolas, Felix Cartal, Cyril Hahn, Herobust, We Are The City, Head of the Herd, Topless, Good For Grapes, Aidan Knight, Rykka, City Real, The Courtneys, Louise Burns, Zerbin, Slam Dunk, The Oceanographers.

Squamish Valley Music Festival has expanded onto the Centennial Fields, allowing the event to increase its footprint from 32 acres to 81 acres, safely accommodating more than 35,000 guests per day, up from 19,000 per day in 2013.

Executive Producer of the Squamish Valley Music Festival and Vice-President of brand.LIVE, Paul Runnals says,“Our campgrounds and Festival site have been expanded and we’ve worked very hard to ensure that this year’s experience will be efficient, safe and enjoyable for all involved. We’ve engaged the best in the business to ensure that Festival-goers will be able to enter and exit the event smoothly and any impact to Squamish residents will be minimized as much as possible.”

“Today’s music landscape consists of fans who take in all genres and are as passionate as ever about discovering new artists,” says Erik Hoffman, Live Nation Canada Vice-President of Talent. “This year’s programming will speak directly to these fans. The line-up represents exactly what is happening in music at this moment and will feature an amazing mix of artists from around the globe alongside the best emerging talent from our own backyard. We couldn’t be prouder of who’s coming to our party.”

“As presenting sponsor, we are extremely excited to be part of the Festival’s growth over the past three years. With this extraordinary talent lineup, 2014 will be the Festival’s biggest year yet,” says Kevin Campbell, Director of Brand Experience, Virgin Mobile Canada. “Virgin Mobile Members will get the chance to be part of the ultimate VIP access starting with our presale February 3.”

Squamish Valley Music Festival has engaged Blueprint Events, western Canada’s leading Electronic Dance Music (EDM) promoter, to curate the Festival’s newly redesigned EDM arena.

The event is also expanding its use of an RFID (Radio Frequency Identification) enabled wristband system. Ticketholders will receive their RFID wristband via registered mail in the weeks leading up the event and must register online to activate it. The RFID system will allow for smoother, more efficient access at gates, faster processing for all onsite transactions and will allow Festival staff to better assist guests.

Weekend passes to Virgin Mobile Presents The Squamish Valley Music Festival go on sale Friday, February 7 at 10:00 am

Tickets will be available at Ticketmaster. Virgin Mobile Members presale starts Monday, February 3 at 10:00 am and ends Thursday, February 5 at 4:00pm. Members who purchase a Festival pass will receive a $20 credit applied to their RFID wristband, while quantities last. Visit www.virginmobile.ca/benefits to see the exclusive access and deals available for Virgin Mobile Members.

For more information on the Festival lineup, RFID system, tickets and more please visit:www.SquamishFestival.com. Find us on Twitter @squamishfest #vmsquamish & Facebook

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