Appointment of Summit Fine Wines sets the stage to grow the winery’s market reach
Award-winning and must-see, Vancouver Island’s Blue Grouse Estate Winery announces the appointment of Summit Fine Wines to represent its wines.
Effective March 30, 2016, Summit Fine Wines (Summit) now represents Blue Grouse’s Estate and Quill-labeled wines for all sales channels in British Columbia and Alberta (except Vancouver Island and the Gulf Islands). Their initial focus will be on Vancouver, Whistler and the Fraser Valley.
Sara Park will continue to represent all Blue Grouse wines on Vancouver Island and the Gulf Islands. She remains highly valued and a core part of the winery team, which she has been since joining the winery in 2014.
The new partnership and agency appointment of Summit marries the vision and growth plans of Blue Grouse Estate Winery with the sales and marketing capabilities of Summit.
“Strategically, we are thrilled that Summit is the agency chosen to expose and distribute our brands off Island,” says Paul Brunner, Blue Grouse Estate Winery owner. “Adding the expertise and talent of the Summit team will take us to another level by serving a much broader group of customers, many of whom have been asking for our wines.”
Summit general manager, Andrea McLaughlin, remarks that the high quality and unique wines from Blue Grouse will find themselves at home in the Summit family of fine wines from around the world. “We have been searching for the right BC winery to include in our portfolio and Blue Grouse has all we are looking for. The production is growing, the wines are earning accolades, and people on the mainland have been asking for them. We are proud to be an integral part of the market expansion plans for this up-and-coming winery.”
Customers who wish to purchase Blue Grouse Wines or join the Fan Club can visit bluegrouse.ca.
Trade customers who seek Blue Grouse wines for retail or hospitality can contact:
Mackenzie Carmichael | 604-681-4472 (British Columbia, Alberta)
Sara Park | 250-818-6469 (Vancouver Island, Gulf Islands)
About Blue Grouse Estate Winery
Family-owned, sustainably-farmed and award-winning, Blue Grouse Estate Winery is located at 2182 Lakeside Road, Duncan, BC within the Cowichan Valley on Vancouver Island. The winery and surrounding vineyards are a sought after destination not only for sampling the winery’s award-winning portfolio of wines, but also for events, picnics and family adventures.
The inspired winery facility was built with many sustainable elements including locally-sourced construction materials, the use of geothermal energy, onsite water collection and treatment, as well as other features that reduce energy consumption.
The Blue Grouse tasting room is open daily from 11AM to 5PM from May 1 to October 31. For more information, visit bluegrouse.ca, call 250-743-3834, email info@nullbluegrouse.ca. or sign up for their informative newsletter and follow the conversation on Facebook and Twitter.
About Summit Fine Wines
Summit Fine Wines is a subsidiary of Jackson Family Wines, established in 2004 as the distributor for the family portfolio which includes more than 40 wineries, mainly in California, and for ten other family-owned wineries internationally. Summit is proud to be a top distributor for premium, estate-owned, sustainably-made wine in Western Canada. Its team is comprised of professional, seasoned reps and managers whom have high-level wine training and whom have garnered respect in this close-knit, dynamic industry. For more information on Summit visit www.summitfinewines.com.
