Arts Marketing Agency Re-brands to Better Reflect Full-Service Offering
Laura Murray Public Relations (LMPR) announced today that it has changed its name to Murray Paterson Marketing Group (MPMG), effective immediately. The name change is part of a re-branding strategy to better reflect the arts marketing agency’s full-service offering, while formally recognizing Brian Paterson as an official Partner.
“Our new name – Murray Paterson Marketing Group – marks the commencement of an exciting chapter in our journey,” said Laura Murray, MPMG Principal and Founding Partner. “As we celebrate the agency’s five-year anniversary, and the rapid growth we’ve been fortunate to experience in the arts + culture sector, it was of great importance to me to recognize the immense contributions of Brian Paterson – who has been with the Company since its founding in summer of 2011 – and his years of tireless dedication, leadership, and hard work.”
Based in Vancouver, MPMG is an award-winning, full-service marketing agency devoted exclusively to servicing the arts + culture sector. The company provides a wide range of innovative marketing and communications services to a prestigious roster of more than 50 seasonal arts clients, including PuSh International Performing Arts Festival, the Museum of Anthropology, Canada’s Royal Winnipeg Ballet, Bard on the Beach Shakespeare Festival, Theatre Under the Stars, and Vancouver Opera. The name change also signals the next phase of growth and opportunity for the company: MPMG plans on expanding into Toronto, Canada’s arts + culture capital, in 2018.
“I am deeply honoured to be acknowledged in this way,” said Paterson, Head of Digital + Marketing / Partner. “While our name has changed, our clients can rest assured that what truly defines this agency – our values, specialized services, and exacting standards – will always remain. MPMG represents the evolution of our brand, from start-up company five years ago to a thriving agency today, with audacious goals and exciting prospects for the future.”
The announcement of the new company name also coincides with the unveiling of a new website: mpmgarts.com. Follow MPMG on Facebook, Twitter and Instagram @mpmgarts.
About Murray Paterson Marketing Group (mpmgarts.com):
Murray Paterson Marketing Group (MPMG), formerly Laura Murray Public Relations, is an award-winning agency of highly skilled, forward-thinking professionals with a passion for marketing the arts + creative industries. Based in Vancouver, the company was founded in 2011 to provide artistic, cultural, and creative organizations with a single contact and unified approach to marketing and communications.
From advertising and promotions to online marketing and media relations, MPMG delivers a variety of innovative marketing solutions for clients, including Ballet Kelowna, The Chan Centre for the Performing Arts, Blackbird Theatre, Bard on the Beach, Theatre Under the Stars, Vancouver Christmas Market, Canada’s Royal Winnipeg Ballet, Vancouver Opera, and Early Music Vancouver, among others.
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