Reed Krakoff’s first jewelry collection for Tiffany & Co. makes the familiar feel new again
Tiffany & Co. today unveiled chief artistic officer Reed Krakoff’s first jewelry collection, Tiffany Paper Flowers™. The collection is comprised of high and fine jewelry, and reflects a perfect balance of refined femininity and industrial modernity. The collection name and design were inspired by the idea of flower petals, cut from paper and delicately pinned together. Constructed and engineered with a platinum pin at its center, this organic, floral motif is reimagined through a modern and graphic lens.
“Paper Flowers is about stripping away all of the rules associated with fine jewelry,” said Krakoff. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day.”
Naturalism is at the heart of this collection as seen throughout Tiffany’s rich history— the vibrant color of the iris inspired the purple of tanzanite, while yellow diamonds echo the vivid hue of fireflies. Artfully crafted in highly polished platinum and set with brilliant diamonds, this expansive collection also highlights Tiffany’s unparalleled craftsmanship.
Exemplifying the superior quality and exquisite design heritage, a high jewelry diamond bib necklace features over 68 carats with a mix of pear-shaped and round brilliant diamonds. Each asymmetrical petal is connected to the next with effortless ease, showcasing the ingenious construction and attention to detail.
The collection ranges from pendants and earrings to bracelets and rings, and will be available in select stores and on Tiffany.com on May 1, and rolled out globally throughout 2018. View the Tiffany & Co Tiffany Paper Flowers™ Look Book here
Founded in New York in 1837, Tiffany & Co. is the world’s premier jeweler and America’s house of design. An iconic brand with a rich and storied heritage, Tiffany is a global manufacturer and retailer of jewelry and luxury accessories. The company operates more than 300 Tiffany & Co. stores in more than 20 countries.
Tiffany, Tiffany & Co., T&CO. and Tiffany Paper Flowers™ are trademarks of Tiffany and Company and its affiliates, in the U.S. and other countries.
Press release: Avenue PR