Industry-First Offering Delivers Rich Localized Insight and Analytics in Near Real-Time at Low Cost
Quini® (www.quiniwine.com), the leader in B2B near real-time wine sensory data and technology solutions, today announced QUINI OMNIBUS™. The accessible consumer wine tasting data and analytics dashboard solution enables large, medium and small wine producers, retailers and distributors, to access, analyze and share deep, rich, localized wine consumer and product insight, quickly and cost effectively.
QUINI OMNIBUS™ allows multiple organizations to enter one or more wines into Quini’s data collection programs running year-round in key markets in the United States and Canada, effectively lowering the cost of research for all participating clients.
Starting at a low one-time fee of $1,000, the program is designed to quickly give decision makers actionable answers to critical product and marketing questions. Without the drawbacks of traditional focus groups, surveys or sensory lab engagements that demand extensive human resource commitments and that can cost up to ten times more or higher.
“To compete more effectively and minimize risk, more companies we speak with today are looking to make data driven and consumer oriented decisions,” said Roger Noujeim, Quini’s chief executive officer. “Whenever an executive needs facts and answers to support a major new product or operational decision, or sales or marketing effort, QUINI OMNIBUS™ is the ideal solution. It’s quick, inexpensive and powerful.”
QUINI OMNIBUS™ is delivered as a ready-to-explore interactive analytics dashboard, within 24 hours of the completion of an omnibus consumer wine tasting. The dashboard can be widely shared and distributed within the client organization, at no added cost.
Participating clients can view and drill down up to 250 consumer wine reviews and ratings, and thousands of sensory and attitudinal data points on 12 wines selected to order from the Quini database. Deep sensory analysis, flavour profiles, brand perception, price sentiment, competitive benchmarking and other marketing insight are all accessible with a click.
Demographic, product, taster and other data filters allow teams to examine the easy to read dashboards in an even more targeted fashion.
QUINI OMNIBUS™ is now offered in 20 key wine consumption markets in the United States and Canada. They include:
United States – Atlanta, GA; Boston, MA; Charleston, SC; Charlotte, NC; Chicago, IL; Cincinnati, OH; Cleveland, OH; Columbus, OH; Greenville, SC; Hartford, CT; Los Angeles, CA; Miami, FL; Portland, OR; Richmond, VA; San Francisco, CA; Seattle, WA; Tampa, FL; Washington, DC.
Canada – Calgary, AB; Vancouver, BC.
To enter wines in an upcoming omnibus, or to schedule a demonstration of QUINI OMNIBUS™, please contact Quini at sales@nullquiniwine.com.
Today’s announcement follows Quini’s launch of its flagship enterprise data solution, QUINI DATA™, last month.
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