i4C Keeps The Global Chardonnay Love Alive With Creative New Format for 2020
Cool Climate Chardonnay lovers are a persistent bunch. Instead of letting travel and group gathering restrictions quell the annual event that has been drawing Chardonnay enthusiasts from around the globe to Niagara for a decade, the i4C (International Cool Climate Chardonnay Celebration) is taking this July’s festivities online. Cool Climate Chardonnay Connection (i4C 2020), which runs from July 17 through July 19, will offer a fresh take on some of the event’s most popular past programming.
Everyone is welcome to join in for this year’s School of Cool – Homeschool Edition featuring two webinars on Friday, July 17th. The first session, led by Andrew Jefford, Columnist at Decanter and World of Fine Wine Magazine, “Chardonnay-A Decade of Cool” includes interviews with well-known authors and past keynotes speakers Matt Kramer, Ian D’Agata and Karen McNeil. Next, John Szabo MS, of WineAlign will host a virtual tasting “Debating Cool Chardonnay: What it means to be cool in New Zealand, Chablis and Ontario” showcasing Chardonnays from Chablis, New Zealand and Ontario that will encourage sipping and socializing across the planet.
Past i4C feature chefs will invite home cooks to turn up the heat in a friendly #i4CAtHome Cooking Challenge by sharing their favourite Chardonnay-inspired recipes, encouraging everyone to plan their own virtual i4C weekend celebration. Event sponsor, LCBO, will launch a virtual release of dozens of Cool Climate Chardonnay options on July 17 at www.lcbo.com/coolchardonnay. i4C volunteers will send virtual vineyard greetings to Cool Chardonnay fans near and far with a socially distanced toast in a Niagara vineyard to wrap up the event on July 19.
“When we realized that physically bringing together thousands of consumers, media, hospitality trade, growers and winemakers who traditionally gather in Niagara each July to celebrate cool climate chardonnay wasn’t going to be an option, we never doubted that the show would go on”, said Magdalena Kaiser, i4C Board Member and Director of PR at The Wine Marketing Association of Ontario. “July’s virtual Cool Climate Chardonnay Connection edition proves that i4C is a global wine celebration that simply can’t be stopped. This year marks 10 years of celebrating chardonnay and the perfect time to shine a light on local VQA as Ontario is the perfect cool climate home for this globally loved international variety”.
Wine and food enthusiasts looking to join the fun can follow i4C on Facebook, Instagram and Twi
The International Cool Climate Celebration is a not-for-profit group of 55 Ontario VQA wineries passionately pursuing a vision of raising the benchmark of Ontario wines on the global stage through their affiliation with celebrated international Chardonnay producers. Each summer, i4C hosts a world-class wine and food celebration in Niagara that shines the spotlight on the elegance and diversity of cool climate Chardonnay from all over the world. Since the inaugural event in 2011, over 226 wineries from 38 cool climate wine regions and over 16,000+ consumers have participated in the event.
Media release provided by Jessica Smith,VQA Wines of Ontario and Wine Country Ontario. Stock photo – Pixabay Chardonnay grapes.