GET REAL WITH NEIL: ACCOR’S LATEST DIGITAL CAMPAIGN OFFERS A COMEDIC TAKE ON HOW TO BE A “REAL PERSON” AGAIN THROUGH THE LENS OF TRAVEL
World leading augmented hospitality group Accor announced today the launch of a new digital campaign featuring actor Neil Patrick Harris. Teaching consumers how to be a “real person” again through the lens of travel, the new campaign showcases how Neil Patrick Harris masters the art of “acting human” in today’s new context with light-hearted etiquette lessons based on travel-related themes such as Dressing, Planning, Greetings, Small Talk and Relaxing.
Promoting Accor’s summer savings offer, Get Real – Experience it ALL, the campaign is a comedic take on easing back into the real world and into travel again. The campaign also highlights the relaunch of ALL – Accor Live Limitless, Accor’s lifestyle loyalty program that provides travelers with a gateway to exclusive advantages, services and experiences.
The campaign, which is live now through September 6, 2021, will host all video content, new tutorials released bi-weekly, and summer offers available at in-demand brands and hotels across North & Central America, including Fairmont, Faena, Sofitel, Banyan Tree, SLS, SO/, 21c Museum Hotels, MGallery, Pullman, Swissôtel and Novotel, on the microsite www.ALLgetsreal.com.
“We are thrilled to partner with Neil Patrick Harris for this new campaign. Coming off of a challenging year, we saw an opportunity to engage with people in a thoughtful, fun, lighthearted manner,” said Jeff Doane, Chief Commercial Officer, North & Central America, Accor. “We know everyone is in a different place in terms of their comfort level with travel – and frankly, just in their day-to-day life – so our goal is to be here, ready to welcome all, whenever and wherever they’re ready to start exploring and discovering again.”
“I have always loved and appreciated great hotels and the amazing hospitality experiences that travel provides, so partnering with Accor was a natural fit given the brand recognition and presence they have globally,” said Harris. “This campaign will hopefully inspire and bring new energy to the idea of travelling again, but with a sense of play, and with a bit of humor and a smile.”
Accor’s summer savings offer, Get Real – Experience it ALL, delivers up to 30 percent savings for bookings made by September 6, 2021, for stays through December 31, 2021. Members of ALL – Accor Live Limitless save more, with a special Member rate that delivers an additional 10 percent off, plus 3X Reward Points on all ‘Get Real – Experience it ALL’ bookings.
With the industry’s widest and most diverse portfolio, ALL – Accor Live Limitless invites members to experience more of what they love through benefits and rewards in travel, dining and everyday life. Among the most valuable in the industry, ALL Reward points are highly flexible, allowing members to earn points, even when they’re not staying at an Accor hotel, and then redeem their points for unforgettable moments around the globe. To join Accor’s award-winning loyalty program, click here.
To learn about the extensive measures Accor is taking to safeguard, protect and care for its valued guests and employees, visit ALLSafeandWell.com.
About Accor
Accor is a world leading hospitality Group consisting of more than 5,100 properties and 10,000 food and beverage venues throughout 110 countries. The Group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands, midscale and economy offerings, unique Lifestyle concepts, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. Over 68 million members benefit from the company’s comprehensive loyalty program ALL – Accor Live Limitless – a daily Lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com or follow Accor on Twitter, Facebook, LinkedIn and Instagram.
About ALL – Accor Live Limitless
ALL – Accor Live Limitless is a daily Lifestyle companion. ALL harness and enhance the brands, services and partnerships offered by the Accor’s ecosystem. ALL delivers meaningful experiences and rewards to its most engaged customers while enabling them to work live, and play, far beyond their stay, at home and around the world. Thanks to this rich value proposition, Accor is bringing its Augmented Hospitality strategy to life with new digital platforms, iconic partnerships (Credit Cards, Mobility, Airlines, Entertainment with AEG, IMG, Paris Saint-Germain) and global roll-out plan for all its guests and 68 million of loyalty members.
Media release and image provided by Maria-Paula Galia, Wild Child Group PR
