Fresh Prep to Add The Very Good Butchers to Summer Grilling Menus
Plant-based meat company The Very Good Butchers today announced select products will be available via Fresh Prep, Vancouver’s homegrown meal-kit delivery service that focuses on local, sustainable ingredients.
Fresh Prep will carry The Very Good Burger, Smokin’ Burger, and on its add-on menu, and market the new products with its BBQ kit and other summer grilling campaigns.
Fresh Prep is Canada’s most sustainable meal kit company with more than 75% of ingredients and add-on items supplied by local companies. Each week, customers receive pre-cut and pre-portioned ingredients to cook meals selected from a menu of 10 diverse recipes per week, delivered in reusable, insulated cooler bags. The company’s newly launched Zero Waste Kits are reusable meal containers, and most soft plastics can be returned for recycling.
“As a service that sources primarily local to reduce our carbon footprint and offer 50% vegetarian or vegan recipes, it’s natural to partner with The Very Good Butchers,” said Becky Brauer, Co-Founder and Co-CEO of Fresh Prep. “These menu add-ons reflect our values to bring customers convenient, high-quality, and sustainable options.”
“We appreciate the chance to show that our plant-based meats are ideal for grilling, no matter what the customer’s dietary and palate preferences may be,” said Mitchell Scott, CEO of The Very Good Butchers. “Ours is a more wholesome, carefully crafted, less processed approach to plant-based proteins and we think Fresh Prep’s customers will recognize that difference.”
The Very Good Butchers uses whole-food ingredients such as beans and mushrooms to craft its burgers, sausages, steaks, and more. Products are currently sold in Canadian grocery stores and via e-commerce in the U.S. individually or by subscription box.
About The Very Good Food Company
The Very Good Food Company Inc. is an emerging plant-based food technology company. Our mission is to use progressive food technology to create plant-based meat and other food products that are delicious while maintaining a wholesome nutritional profile. To date, we have developed a core product line under The Very Good Butchers brand.
Media release and image provided by Gary Smith, Evolotus PR photo credit: Fresh Prep