NEW FITNESS EXPERIENCE, HOUSE CONCEPTS, OPENS FLAGSHIP STUDIO AT VANCOUVER HOUSE
House Concepts Makes Its Grand Debut with Opening Celebrations November 6 to 10
On Saturday, November 6, House Concepts, a new fitness experience by Westbank, opens its doors to the public, starting with its ‘Open House’, five days of classes and events from November 6 to 10 with pop-up retailers and special guest instructors in the new 15,000 sq ft state-of-the-art fitness studio located at Vancouver House.
A unique collective concept of four studios under one roof in the city’s Beach District, House Concepts is a sweat and social movement to influence the body, mind and soul. Train like an athlete, whatever your workout style: level up with a variety of class styles at Basecamp Athletics, discover the art of light steps and strong swings at Butterfly Boxing, embrace change at Guest House with a revolving offering of class formats, and reach your highest potential with Private Training by in-House coaches. Coming in 2022, build your fast and slow twitch muscles at Bond Run Club.
House Concepts is designed to provide a world-class fitness experience that feels like home. The studio is beautifully functional with a minimalist aesthetic, filled with natural light from skylights and floor-to-ceiling windows that overlook the bustling streets of Vancouver. Additional features include luxury changeroom amenities, a state-of-the-art sound system and a retail boutique, designed by Westbank in collaboration with Leckie Studio. House Concepts is part of the Westbank ecosystem that includes the Pacific Rim, Shangri-La Vancouver and Toronto hotels, restaurants, spas, Goh Ballet, Siegel Entertainment, Creative Energy and others. Over time House Concepts will expand in Westbank’s core cities of focus starting with Vancouver, Toronto, Seattle and San Jose.
“For me, House was the opportunity to take something that has been so central in my life and share it with the larger community,” says House Concepts founder Lauren Gillespie. “I want House to feel like home. You can push yourself harder here, be fearless and connect with others who want to do the same. I hope House inspires you to aim higher, to work your hardest and to feel your best. Our door is always open and we hope to see you there soon.”
“The quality of talent in Vancouver is by any measure world-class – we thought it made sense that the place they workout should also be world-class,” said Westbank founder Ian Gillespie. “With House we wanted to build on what we created at the Pacific Rim which has effectively become Vancouver’s living room, to create another gathering place for the community, that will eventually be extended into many of our new projects.”
The Vancouver community is invited to drop in and sweat during the House Concepts Open House from November 6 to 10. Guests at the celebration can enjoy sessions by a DJ in-residence, portrait studio, wellness pop-ups and more, all included with a class or gym session during the Open House dates. Classes can be reserved online at: https://houseconcepts.com/schedule. While there, also check out:
Memberships: Available in a variety of options to suit schedules and workout preferences, including class pass packs, unlimited monthly or drop-in membership: https://houseconcepts.com/buy-classes
House Wear: House Concepts’ collection of co-branded activewear, workout equipment, accessories and more is available online or in-House. House Concept’s own collection will make its debut in 2022. https://houseconcepts.com/shop.
House at Home Coming Spring 2022: House Concepts’ wellness app featuring a portfolio of House-led classes that can be completed on-the-go or in the comfort of your own home.
Measures are in place to protect guests and employees throughout House Concepts. Guests are required to provide proof of full vaccination upon arrival, wear masks in all common areas and there will be an increased cleaning schedule for all touchpoints.
For more information or to stay up to date on all the latest developments, visit www.houseconcepts.com and follow @houseconcepts on Instagram and on TikTok @houseconcepts.
ABOUT HOUSE CONCEPTS | House Concepts is a unique collective concept of four studios under one roof — a sweat and social movement to influence the body, mind and soul. Located at Vancouver House in the Beach District neighbourhood, House Concepts offers a world-class fitness experience that feels like home, with four unique studios: Basecamp Athletics for athlete-level training; Butterfly Boxing to unleash your inner champion; Guest House, for ever-changing class formats; and Bond Run Club, so you can run the house, coming Spring 2022. www.houseconcepts.com
House Concepts: 7th Floor – 1408 Howe St., Vancouver BC V6Z 1R6 | 604-566-8980 | Open daily from 7:00 a.m. | houseconcepts.com | Instagram: @houseconcepts | TikTok: @houseconcepts
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