Fairmont Hotel Vancouver x Yellow Dog Brewing Partner for New House Lager

FAIRMONT HOTEL VANCOUVER AND YELLOW DOG BREWING PARTNER FOR NEW HOUSE LAGER, SPONSOR PUPPY THROUGH BC & ALBERTA GUIDE DOGS

-Fairmont Hotel Vancouver to launch ‘Name our Pint-Size Pup’ Contest in Celebration-

The iconic Fairmont Hotel Vancouver and local craft brewery, Yellow Dog Brewery have partnered to create a tribute beer in honour of the hotel’s beloved Canine Ambassadors, Ella, and Elly. Partial proceeds of every beer sold will contribute to Fairmont Hotel Vancouver’s commitment to sponsor a puppy through the BBC & Alberta Guide Dogs.

The beer, aptly named ‘The Lobby Dog Lager’, a light, crisp and refreshing brew will serve as the house beer at Notch8 Restaurant & Bar, and the hotel’s event venues, available for $11.00 CAD per pint. Partial proceeds from each beer sold will contribute to Ella and Elly’s sponsorship of a pint-size pup through the BC & Alberta Guide Dog’s Puppy Raising program, which provides the necessary foundation to raise a dog that will change a person’s life forever.

To celebrate, Fairmont Hotel Vancouver will launch a contest to name the hotel’s sponsored pup, open from Friday, August 25 through Friday, September 1 by entering through the hotel’s website. The winner will be announced on Friday, September 8 and will receive a Grand Prize package of a one-night stay at Fairmont Hotel Vancouver with dinner for two at Notch8, including a round of The Lobby Dog Lager. More information about the contest including entry rules and regulations can be found here.

“We are thrilled to launch a new house beer with a local partner who shares our passion for quality and community,” said Chris Robinson, Director of Food & Beverage at Fairmont Hotel Vancouver. “We believe our guests will enjoy this new beer offering that supports a great cause with every sip.”

In 2017, Fairmont Hotel Vancouver welcomed Ella, a then three-year-old Labrador/Golden Retriever mix, and Eleanor (Elly for short), a then three-year-old Black Labrador. Ella and Elly were trainees with BC & Alberta Guide Dogs, however, they proved too social for a career as a guide dog, alas, making them perfect hotel dogs.

“We were very excited to be able to collaborate with the Fairmont Hotel Vancouver team to create this special brew,” says Yellow Dog Brewery’s Marketing Manager, Sydney Nikulka. “We were thrilled to work on this special project that not only allowed us to develop a tasty beer to honour some canine icons, but also connects to our core values of supporting our dogs, community, and animal welfare.”

Guests with their own four-legged companions can enjoy Fairmont Hotel Vancouver’s Lab of Luxury Pet Package complete with luxurious overnight accommodation, a welcome four-pack of The Lobby Dog Lager (for the paw-rents), pet amenities including a dog bed, bowls, and treats, along with complimentary self-parking. Reservations for the package can be made online.

About Fairmont Hotel Vancouver
Fairmont Hotel Vancouver, known as the ‘Castle in the City’, with its chateau-style green-clad copper roof and gargoyles is an architectural landmark in the heart of Downtown Vancouver. A registered heritage property operating since 1939, the hotel symbolizes grandeur and timeless elegance with service and hospitality that has earned it a Forbes Travel Guide Four-Star Rating for seven consecutive years. In spring 2019, Fairmont Hotel Vancouver completed a $75M, five-year multiphase renovation project showcasing a new lobby and restaurant, 557 new guest rooms, the luxurious Fourteenth Floor Heritage Suites and a new Fairmont Gold product featuring redesigned guest rooms, a private lounge, dedicated concierge team, and first-class services.

About Yellow Dog Brewing
Yellow Dog Brewing is a craft brewery that makes awesome beer. Their doors were opened in 2014 by Mike and Melinda Coghill as Port Moody’s first craft brewery, and have been making some of the best craft beer in British Columbia ever since. Yellow Dog has grown into one of BC’s largest breweries, with a functioning brewery, on-site tasting room in the heart of Brewers Row, and most recently a brand new location in Penticton. Why do they do it? They love it. From the very start of the process of developing their delicious, high-quality beer, to getting to know each customer who walks into their tasting room; they love every aspect of the world they’ve created. For the love of dogs, community, and great beer.

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Media release and images provided by Kayley Storey, Fairmont Hotel Vancouver.

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