FEBRUARY 1 – 2: THE COORS LIGHT CHILL TRAIN BRINGS “CHILL” AND EPIC PRIZES
TO VANCOUVER ON ITS JOURNEY TO THE BIG GAME
A subzero spectacle has arrived in Vancouver! Coors Light’s iconic, Chill Train, is officially back to bring chill across North America. After a 12-year hiatus, it’s heading to this year’s Big Game as the star of Coors Light’s first-ever bespoke Big Game ad in Canada and it has left a frozen wake in its path, dropping a trail of precious cargo filled with epic prizes for Vancouverites.
Notice the chill tracks in your city? Here’s how Vancouverites can take part and win big ahead of the Big Game:
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From 8 a.m. to 7 p.m. on February 1 and 2, eligible locals of legal drinking age can check out the subzero spectacle at Vancouver for a chance to instantly win BIG prizes like a Game Day Bundle – a 65″ TV and $580 gift card – to deliver the chill to your Big Game party, a Coors Light Mini Fridge, or limited edition Chill Train merch, and be entered for the chance to win the ultimate grand prize – a trip to next year’s Big Game event.
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Didn’t make it in time before the chill tracks disappeared? Not to worry! Fans across Canada who are 21+ will have a chance to enter to win the ultimate grand prize: a trip to the 2025 Big Game event! Visit coorslight.ca/thechilltrain for more information and a chance to win.
WHAT: The Coors Light Chill Train is back for the Big Game! Find its chill tracks in your city for a chance to win epic prizes. Photo opportunities available.
WHERE: Robson Square, 800 Robson St, Vancouver, BC, V6E 1A7
WHEN: February 1 and 2. 8:00 a.m. – 7:00 p.m.
In January 2023, Molson Coors Beverage Company announced that for the first time, it had bought a Canadian ad in the Big Game with a bespoke spot starring the #1 Light Beer in Canada – Coors Light. The commercial will air on the CTV and TSN broadcasts of the Big Game on February 11, 2024.
In 2005, Coors Light’s iconic train made its debut, bringing ‘chill’ across North America. Now, after 12 long years away, it’s making its triumphant return – traveling straight from the Rockies to spread good vibes and chill coast to coast.
Media release and images provided by Julia Dumbrell, Citizen Relations.
