Doritos Roll’d™ rolled tortilla chips rolls into Canada with
three intense flavours and amplified crunch
Three intense flavours. One satisfying crunch. A whole new way
to experience Doritos® chips.
The Doritos brand is turning the traditional tortilla chip on its side, and rolling it up, with the launch of Doritos Roll’d™ tortilla chips, featuring a distinctive rolled format available exclusively in Canada.
Designed to deliver an even more intense snacking experience, Doritos Roll’d chips pairs bold flavour, amplified crunch and a distinctive rolled shape that brings texture and taste together in every bite.
And because intensity is about more than heat, Doritos Roll’d chips are launching in three new flavours, each bringing something different to the snack aisle:
- Nachos Supreme: Dig into the flavours of layered nachos, loaded with melted cheddar, zesty tomato and a hint of jalapeño
- Fiery Lime: Taste the heat of blazing chili fire colliding with extreme lime for a bold hit of heat and citrus.
- Dill Pickle Blast: Experience a burst of dill, bold tang and that just-opened pickle jar punch.
Whether snackers reach for cheesy, spicy or tangy, all three flavours combine intense flavour with the distinctive rolled format and satisfying crunch Doritos fans know and love.
“Doritos has always delivered bold flavour and unexpected experiences, and Doritos Roll’d brings that spirit to life with a distinctive rolled format and added intensity” said Shirley Mukerjea, Chief Marketing Officer, PepsiCo Canada. “Younger Canadians are looking for snacks that engage more than taste alone, so we brought together flavour, texture, crunch and visual appeal in one memorable bite, and we’re incredibly excited for Canadians to try it.”
PepsiCo Canada’s research found that Gen Z is looking beyond flavour alone, seeking products and experiences that engage multiple senses and help express their personalities. Doritos Roll’d chips reponds to that appetite for discovery with a product that feels bold, playful and easy to understand; the Doritos brand experience fans know, in a rolled chip.
Throughout the launch, Canadians can also expect social content, creator moments and unexpected experiences that bring the bold personality of Doritos Roll’d chips beyond the snack aisle.
Doritos Roll’d rolled tortilla chips will be available beginning in August 2026, at major retailers nationwide.
Key Facts:
- Doritos Roll’d™ rolled tortilla chips is a new brand launch featuring a distinctive rolled chip format, designed for an even more intense snacking experience, launching exclusively in Canada.
- Three flavours are launching: Nachos Supreme, Fiery Lime and Dill Pickle Blast.
- The distinctive rolled shape pairs bold flavour, amplified crunch and satisfying texture in every bite; available at major retailers nationwide.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate.
For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.