“Brewing excellence at its highest level”:
Stiegl-Goldbräu becomes Austrian Airlines’ new signature beer
- The “Liquid Gold of Salzburg” soon to be served in all Austrian Airlines travel classes
- A stylish Stiegl beer can in the distinctive Austrian Airlines design turns an everyday item into a collector’s piece
- A clear commitment to premium Austrian products in Austrian Airlines’ onboard catering offering
“Brewing excellence at its highest level” and, with Austrian Airlines, soon to be enjoyed above the clouds and across the globe: the Salzburg beer, Stiegl-Goldbräu, is now the new signature beer served onboard Austrian Airlines. Customers can look forward to enjoying the popular, perfectly chilled lager in all travel classes. The “Liquid Gold of Salzburg” will be available as part of the beverage selection on Austrian’s long-haul flights in Business, Premium Economy and Economy Class, as well as on short-haul flights in Business Class.
A particular highlight of this new partnership, which underlines Austrian Airlines’ strategy of offering premium Austrian products onboard, is the stylish Stiegl beer can featuring a specially designed Austrian Airlines motif. To mark its debut at 30,000 feet. Stiegl-Goldbräu will come in an eye-catching red 0.33-liter can. What’s inside is every bit as impressive: a full-bodied, malty beer brewed with the finest Austrian ingredients, offering a fresh and satisfying taste.
“We are delighted that Austrian Airlines is taking off with Stiegl-Goldbräu onboard. Travelers can now be bid farewell or welcomed with a taste of Salzburg’s beer culture. All that remains for us to say is: Cheers above the clouds!” said Stiegl Master Brewer Christian Pöpperl.
Austrian Airlines
Austrian Airlines is Austria’s leading airline with a worldwide route network of more than 120 destinations. With its hub at Vienna Airport, Austrian Airlines connects Austria with Europe and the whole world. As Austria’s flag carrier, Austrian Airlines embodies highest service quality and acts responsibly to society and the environment. Austrian Airlines aims to achieve a neutral CO2 balance by 2050 through reduction and compensation measures. Already by 2030, Austrian wants to halve its net CO2 emissions compared to 2019 through reduction and compensation measures. Austrian Airlines’ environmental management has been validated according to the EMAS standard since 2023.
Austrian Airlines is part of Lufthansa Group, Europe’s largest airline group, and a member of the Star Alliance, the first global group of international airlines.
