Magazine Pays Homage To Tacofino’s Humble Beginnings in Tofino Parking Lot, Hails Burgeoning Brand as a ‘Legend’ and ‘Paragon of Food Trucks’
The made-in-Tofino legend known as Tacofino steered its way to the podium at the 28th annual Vancouver Magazine Restaurant Awards last night when the group was singled out for gold in the Best Food Truck category.
While it now also boasts four brick-and-mortar restaurants, the award represented a throwback to the company’s roots when Jason Sussman and Kaeli Robinsong started slinging tacos out of a bright orange truck in 2009 in the back of the Live to Surf Parking Lot in Tofino, BC.
“Taking gold is our paragon of trucks — the born-in-Tofino legend that is Tacofino, where their take on fish tacos continues to set the standard,” stated the magazine in the May awards issue of the publication. In setting the gold standard, Tacofino joins Le Tigre and Vij’s Railway Express on the podium, which took home silver and bronze, respectively.
Today, Tacofino operates two food trucks in downtown Vancouver — its Blue Burrito Truck, which first pulled up in the city in 2012 and now tempts hungry passersby in front of the Vancouver Art Gallery at Robson and Howe, and “White Lightning” that can be found in the heart of the Financial District at Dunsmuir and Burrard.
“This award is near and dear to our hearts because it’s reminiscent of our early days in Tofino when surfers would stop in and grab a bite in between catching waves,” says Robinsong, whose father Lee painted the Virgen de Guadalupe logo that has since become an identifiable motif for the group. “We are deeply honoured by this and want to say thank you to all of our fans who have stopped by one of our trucks throughout the years and beyond.”
Ever since the company launched the original Tacofino Cantina in Tofino, the group has become synonymous with serving up some of the West Coast’s most innovative, eclectic and made-from-scratch Baja-inspired fare. From its humble beginnings, Tacofino has since grown into a phenomenon that now encompasses food trucks, four restaurants in Victoria and Vancouver — including their newest location, which launched in Yaletown in 2016 — and an ever-growing legion of loyal followers.
The Vancouver Magazine Restaurant Awards are judged by a panel of leading experts and critics, and handed out at a formal award show at the Sheraton Wall Centre in Vancouver. A full list of winners from the 2017 edition of the awards is available at www.vanmag.com.
ABOUT TACOFINO | Since its inception, the Tacofino brand has been celebrated for its trademark fusion of sun-dappled, surf-centric spirit and quality, fresh and affordable fare with an environmental and nutritional conscience. From its humble beginnings in Tofino, where the Tacofino Cantina was first launched at the back of the Live to Surf parking lot in 2009, the brand has now grown to include the original Cantina, a fleet of three roaming food trucks, four brick-and-mortar restaurants in Vancouver and Victoria and a legion of loyal followers. | www.tacofino.com