Partnership Expands Quini’s Wine Database, Enterprise Sales Capabilities and Reach in Europe – Brings Quini’s Universal Wine Tasting and Rating Standard to UK Wine Enthusiasts on ukvine.com and ukvine Magazine
Quini ( www.quiniwine.com ) today announced that it has signed a data licensing, marketing and reseller agreement with Surrey, England-based Media Motives Limited, parent company and publisher of ukvine magazine and www.ukvine.com.
Under the agreement, Media Motives will market and sell Quini’s restaurant sales productivity enterprise software and wine industry data solutions in England. Media Motives will also promote Quini’s revolutionary wine tasting and rating standard and app across the region, and share its comprehensive UK wines database with Quini.
“Europe’s restaurant scene, deep appreciation for wine and appetite for technology is perfect ground for Quini’s unique wine intelligence restaurant solutions and sensory data,” said Quini’s chief executive officer, Roger Noujeim. “Media Motive’s experience and reach in key markets makes them an ideal partner for Quini. We look forward to a mutually beneficial partnership.”
“The business opportunity for Quini’s restaurant wine sales productivity and data solutions in England is significant,” said Daniel Manning, director, Media Motives Limited. “In addition, in a highly competitive space such as publishing, deploying Quini’s interactive tools further extends our market lead and advances our mission of helping to better inform and educate the UK wine enthusiast.”
A dynamic data feed from Quini will power interactive visual wine ratings and reviews on ukvine.com. Quini’s 0-100 point, 5-step wine tasting and rating standard will also be integrated into the site, using Quini’s API Platform.
Concludes Noujeim: “Our partnership with Media Motives and ukvine opens an important new market for Quini’s enterprise solutions while giving the UK wine consumer the ability to share their wine experiences using a common, transparent system anyone can understand and use.”
Quini provides leaders in the restaurant and wine industries with real-time wine tasting sensory data and software applications that improve decision making, maximize wine sales, automate and standardize training, and improve customer engagement. Quini’s universal wine tasting and rating app completes the company’s solutions and is available for free download at QuiniWine.com. Privately held, Quini is headquartered in Vancouver, BC. The Quini project is co-funded by CMF (Canada Media Fund).
ABOUT MEDIA MOTIVES
Established five years ago, the media company has created a standard setting media platform for the English wine industry. Its website – www.ukvine.com – is an invaluable news source for growers, merchants and consumers and includes news, listings of all UK vineyards and wines produced in the UK. Its weekly e-newsletter reaches some 1,500+ individuals in the UK wine industry.
Launched last year on St George’s Day, ukvine magazine is the only title targeted at the English wine and lifestyle consumer. Its glossy and colourful content reflects the incredibly exciting times for English wine at present. Celebrity interviews mix comfortably with restaurant reports, vineyard visits and tasting notes from English still wines to some of the most highly regarded fizz in the world.
ukvine magazine is published every two months and is available for purchase through the ukvine website as single copies or an annual subscription of six issues. Copies are distributed in the UK and internationally.