The Similkameen Independent Winegrowers launched its new brand identity including its name, logo and a new website at a celebration with the local business community on June 15, 2017.
Formerly named the Similkameen Wineries Association, efforts over its first number of years have focused on raising awareness of the Similkameen wine region and the awarding-winning wines and ciders produced by its members. “We were known as one of the top 5 wine regions you have never heard of” said Charlie Baessler, President of the now Similkameen Independent Winegrowers. “But the secret is out and we are recognized as a premium wine region by industry experts and savvy wine enthusiasts”.
The winery members felt it was time to evolve the brand and over the past several months have been focused on defining their brand promise as they move forward. “This is an exciting time for us,” Baessler continued. “It is not often that a winery group has the opportunity to chart the course for its region and we are excited to move forward with this next phase of our journey.”
The members produce a wide range of grape wines, as well as fruit wines and ciders using site-specific techniques. “We acknowledge the diversity of our winegrowers and their practices as we strive to create world-class wines in the region”, said Baessler. “At the same time we are bound together by common values specifically around 2 main areas; our commitment to respect and care for our land, and our relentless focus on ensuring our wines and ciders express our rare and special terroir. We want you to taste our valley in every glass.”
Baessler says the new name and logo represent who they are going forward. “The name Similkameen Independent Winegrowers recognizes we are independent as individuals and as a group, and winegrowers references that each member is both a grower and wine maker.” For more details on the brand promise, our beliefs, our logo and name, visit www.similkameenwine.com.
The Similkameen Independent Winegrowers is a non-profit association with the goal of advancing awareness and understanding of the Similkameen wine region. The 10 members are Clos du Soleil Winery, Corcelettes Estate Winery, Forbidden Fruit Winery, Hugging Tree Winery, Orofino Winery, Robin Ridge Winery, Rustic Roots Winery, Seven Stones Winery, Twisted Hills Craft Cider and Vanessa Vineyard Estate Winery.