Accor Earth Day Program “Planet 21 Day”

As Earth Day Approaches, Accor Shines a  Bright Light on Hotels Taking Strides in Caring  for the Environment 


Ahead of Earth Day on April 22, Accor will celebrate its annual “Planet 21 Day”—a  coordinated effort across Accor hotels around the world to engage staff, guests and  communities in actions and practices that help raise awareness for, and restore, the  environment. The day is part of Accor’s brand-wide sustainability program, Planet 21,  which focuses on sustainable and positive hospitality.  

This year’s Planet 21 initiatives celebrate the importance of restoring the environment.  The climate-impact campaign, named “Restore Our Earth”, encompasses goals and  actions including reforestation, regenerative agriculture and sustainable food, plastic  cleanups, climate literacy, and citizen science. Restoration is imperative to fighting  climate change and making the Earth a safer, healthier, and more equitable place to live.  Accor is taking strides daily to amplify understanding and awareness of these important  issues calling upon its network and communities to be key actors in local environmental  restoration.  

Accor hotels throughout North & Central America are marking the global event, and every  other day, with a number of initiatives both employees and guests can partake in.   

  • Fairmont Kea Lani, Maui

At Fairmont Kea Lani, visitors can embark on a mindful exploration of the island  of Maui and earn a free night with the Mālama Hawai‘i package. The package  encourages guests to help mālama (care for) the environment by engaging in a  self-directed beach clean using a 4Ocean Clean-Up kit to pick up waste or debris  found along the coastlines as they explore Maui. The property goes the extra mile  with even more commitments to the environment, including a photovoltaic project  that produces enough energy to power 150 homes, and by encouraging colleagues  to volunteer time to monitor nesting of critically endangered Hawksbill Sea Turtles  or participate in ongoing beach and reef clean up initiatives.

  • Fairmont Mayakoba

In partnership with Oceanus AC, Fairmont Mayakoba actively participates in reef  restoration through a dedicated coral restoration site. Fragments of healthy coral  are transferred so they can regenerate and be replanted in Oceanus AC’s coral  nurseries in Puerto Morelos National Park. Guests are encouraged to participate in  educational snorkel tours to learn more about the program and ongoing marine  restoration efforts. Additional hotel sustainability efforts can be found here.  

  • SLS South Beach

The Miami Beach hotel is encouraging staff, guests and locals to jump into kayaks  and onto paddle boards donated by Clear View Kayaks and to join a collective  Earth Day Canal Clean-Up on Thursday, April 22nd. Tickets are priced at $20 per  person with 100% of the proceeds directed towards continued cleanup initiatives  that last well beyond Earth Day. After the canal clean up, participants are invited  back to SLS South Beach for complimentary refreshments at their beach huts.  

  • Fairmont Sonoma Mission Inn & Spa

Every guest of this iconic Wine Country resort finds a complimentary bottle of  Trinity Oaks Wine in their guest room, regardless of the time of year. Trinity Oaks  Wine plants one tree for each bottle of wine sold. To date, over one million trees  have been planted as a result of the verdant partnership with Fairmont Sonoma  Mission Inn & Spa.  

  • Fairmont Orchid

In celebration of its 30th anniversary and the incredible biodiversity of the Kohala  Coast, Fairmont Orchid debuted a special offer benefitting the Waikōloa Dry Forest  Initiative to protect and restore the 275-acre lowland dry forest and its native  trees. For each 30th Anniversary Package booked, a tree is planted in the Waikōloa  Dry Forest Initiative. Fairmont Orchid already planted 30 wiliwili trees in honor of  the milestone and the property has continued to partner with the non-profit  organization to help promote native forest conservation through outreach,  education and advocacy.  

  • Claremont Club & Spa, A Fairmont Hotel

Just in time for Earth Day, the Oakland Hills grande dame has partnered with local  Bee Ranchers to unveil a number of on-site hives. Joining numerous sister hotels,  the resort will leverage the apiaries to promote sustainability and incorporate  honey into their menus, while raising awareness for the particular challenges bees  face today. 

  • Fairmont Le Château Montebello

Nestled on 300 acres in the heart of Quebec woodlands, Fairmont Le Château  Montebello is inviting guests, colleagues and locals to take part in a forest cleanup  this coming Earth Day. Guests can also opt into a special Earth Day late check-out 

offer where all proceeds will be donated to the Kenauk Institute, a local nonprofit  organization whose mission is to support scientific research and environmental  education. The property has also worked with the David Suzuki Foundation to plant  milkweed plants for Monarch Butterflies to pollinate, and with the local elementary  school to create a butterfly garden with nourishing flowers and educational signage  for guests to explore.  

  • Fairmont Le Manoir Richelieu

Perched on the scenic banks of the St. Lawrence River, Fairmont Le Manoir  Richelieu is organizing a shoreline clean-up initiative in partnership with Défi Saint Laurent, a non-profit organization that aims to reduce plastic waste to protect the  river’s marine biodiversity. In previous years, colleagues, local community as well  as guests were welcomed to join the cause. However this year, with the restrictions  in place related to gatherings, only a small group of volunteers will be taking part  on this clean-up initiative. The St. Lawrence River is home to rich marine wildlife  and flora that the property strives to help preserve through continued actions and  daily operations beyond Earth Day. 

  • Fairmont Le Château Frontenac

In order to improve the environmental sustainability of its daily operations, and to  remain carbon neutral (since 2020), Fairmont Le Château Frontenac has set up  the Château Boréal program in partnership with la Forêt Montmorency, the  research and teaching forest of University Laval. Guests who choose to donate $20  to the program between now and April 22 will receive complimentary late checkout  at 3:00pm. Additionally, the property is actively supporting pollinator bees with  honeybee apiaries on the roof, welcoming 70,000 bees that produce up to 650  pounds of honey per year.  

  • Fairmont Waterfront

Fairmont Waterfront partnered with Hives for Humanity to introduce mason bees  to the hotel’s garden as part of the larger Pollinator Corridor Project, which aims  to build up local bee populations across Vancouver’s green spaces. Mason bees  are super pollinators that live in tiny tubes. While they don’t produce honey, they  are an integral part of the ecosystem. In addition to the Pollinator Corridor Project,  the hotel’s partnership with Hives for Humanity has allowed for the creation of Bee  Space—a permanent and covered location that allows Hives for Humanity to  continue their community program throughout the winter months. Additional  information and a Buzz on Bees episode can be here.  

The Planet 21 program is Accor’s platform that encourages the hospitality industry to  curb its environmental impact as well as inspire a new sustainable model that brings  about enduring changes to the environment. Learn more about Accor’s Planet 21  commitments here.

About Accor 

Accor is a world leading hospitality group consisting of more than 5,000 properties and 10,000  food and beverage venues throughout 110 countries. The group has one of the industry’s most  diverse and fully-integrated hospitality ecosystems encompassing luxury and premium brands,  midscale and economy offerings, unique lifestyle concepts, entertainment and nightlife venues,  restaurants and bars, branded private residences, shared accommodation properties, concierge  services, co-working spaces and more. Accor also boasts an unrivalled portfolio of distinctive  brands and approximately 300,000 team members worldwide. Over 65 million members benefit  from the company’s comprehensive loyalty program ALL – Accor Live Limitless – a daily lifestyle  companion that provides access to a wide variety of rewards, services and experiences. Through  its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the group is  focused on driving positive action through business ethics, responsible tourism, environmental  sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is  headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code:  FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information  visit or follow Accor on Twitter, Facebook, LinkedIn and Instagram.

Media release provided by Maria-Paula Galia, Wild Child Group.

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