AriZona Hard Takes Canadians Down Memory Lane by Releasing ¢99 Bikes
New Limited Edition Bikes Celebrate Summer with the Iconic AriZona Price Tag
More and more Canadians are spending their summer in the bike saddle, but not everyone was lucky enough to snag a bike before the pandemic spiked demand for two wheels and the open road. This has left many still searching for a sweet ride to add a playful kick to their summer and elevate their daily adventures.
AriZona Hard, the iconic beverage we all know and love (now all grown up with a 5% alcohol kick), wants to satisfy Canadians’ appetite for adventure by releasing limited edition stylish rides at a price no one can resist. Inspired by its classic Hard Green Tea and all-new Hard Lemon Iced Tea and Hard Peach Iced Tea flavours, the retro AriZona Hard bikes will provide Canadians an opportunity to pedal in style – all for a great price of just ¢99, inspired by the original Green Tea tall can.
“From can-in-hand to stylish merch, Canadians love to sport those bright AriZona cherry blossoms – so we were inspired, especially with the launch of two new AriZona Hard flavours,” says Michelle Sowinski, Senior Marketing Manager, AriZona Hard. “These retro design bikes, at the original AriZona price tag of 99 cents, will have Canadians feeling nostalgic and having fun all summer long.”
The limited edition ¢99 bikes will be available at www.arizonahard.ca starting July 13 at 1 p.m. ET/10 a.m. PT, while supplies last. Canadians are encouraged to visit the website and act quickly as a limited number of bikes become available throughout the day, and must be of legal drinking age in their province of residence to purchase*. While you wait for your wheels, make sure to grab some AriZona Hard at participating beer or liquor stores in Canada and add some nostalgia – with a 5% alcohol kick – to your summer.
*Purchase and shipping only available to Canadian residence addresses located in BC, AB, MB, SK and ON. No postal boxes.
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s
moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet &
Coors Original, Blue Moon & Belgian Moon Belgian White & LightSky, Vizzy, Leinenkugel’s Summer
Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer
brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio
that expands beyond the beer aisle as well. The company’s commitment to raising industry standards and
leaving a positive imprint on our employees, consumers, communities and the environment is reflected in
Our Imprint and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company,
visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors.
Media release and image provided by Jacky Le, Citizen Relations
