It’s TIME to give AGAIN!

Help make this holiday season brighter!

On November 21st, donate cash or unwrapped gifts to support SOWINS at TIME Family of Wines

For the second year, TIME Family of Wines presents “TIME to Give,” a fundraising event in collaboration with the South Okanagan Women in Need Society’s (SOWINS) Share the Spirit campaign and Move 97.1 radio.

On Sunday, November 21st from 12:00pm to 4:00pm, it’s TIME to Give, as TIME Family of Wines invites you to bring unwrapped gifts and cash donations to 361 Martin Street, and help SOWINS provide holiday hampers to families in the community.

Donors will also enjoy complimentary tastings and door prize draws, while 10% of TIME Family of Wines’ sales will go towards SOWINS. TIME Family of Wines will accept donations during business hours for those unable to attend the event as well.

What is the SOWINS Share the Spirit Campaign?

The Share the Spirit campaign is an annual holiday fundraiser by SOWINS, a charity that offers programs and services to individuals suffering from current or past violence and abuse. This initiative collects donations to brighten the holidays of vulnerable women, children, and youth in Southern Okanagan.

“We have all come through some very difficult times and the women, children, and families we serve have been especially affected by this pandemic with isolation and abuse on the rise,” states Danielle Goulden, Executive Director, SOWINS. “Let’s give them the holiday they deserve in 2021! Show them YOUR spirit and change a life today.”

During TIME to Give on November 21st, donors are encouraged to bring cash donations or unwrapped gifts to help build holiday hampers for the Share the Spirit campaign.

Gifts can include anything from gift cards for groceries or gas, kitchen essentials, and bed linens to pyjamas, headphones, games, and clothing of all kinds. There are great gift ideas for women, youth, and children on the SOWINS website at

For more information on TIME to Give, visit @timewines and @sowinspage on Facebook.


Established in 1981, the South Okanagan Women in Need Society (SOWINS) is a Federally Registered Charity governed by a volunteer board of six to 10 community members.

SOWINS offers programs and services that provide shelter, safety and support by helping individuals recognize, understand and overcome the impacts of abuse. Services are provided to individuals who have experienced, or who are at risk of experiencing, violence or abuse in the South Okanagan (from Summerland to Osoyoos and from Naramata to Keremeos.) For more information, visit

About TIME Family of Wines

Built within a historic and revitalized movie theatre in downtown Penticton, TIME Family of Wines is the parent company to Chronos, Evolve Cellars, McWatters Collection and TIME Wines. Under the TIME Kitchen banner, an elegant tasting bar and restaurant safely welcomes guests to taste and discover beautifully crafted wines for any occasion, as well as some of the best bites in the Okanagan. For those that feel like rolling up their sleeves, they can take part in a cellar experience, like tasting a barrel sample from a thief, or learning to sabre. Learn more and reserve at

Media release and images provided by Giulia Sa Baretto, Town Hall Brands. Feature image photo credit: iStock

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