Tullamore D.E.W. is proud to announce it has raised over $75,000 for the Canadian Centre for Diversity and Inclusion (CCDI) with its two-year O’Everyone spirited benevolence campaign
Tullamore D.E.W., one of the world’s top Irish Whiskey brands, proudly raises over $75,000 with O’Everyone, a nationwide benevolence campaign raising funds for the Canadian Centre for Diversity and Inclusion (CCDI).
Launched in January 2021, Tullamore D.E.W.’s O’Everyone invites Canadians coast to coast to unlock the power of their O’Lastnames by purchasing a personalized Tullamore D.E.W. O’Everyone t-shirt and bottle label bundle for $20 at www.OEveryone.ca. Sales are tracked via a live-ticker on the website and 100% of proceeds from merchandise sales are donated directly to the CCDI at the end of each year.
“Tullamore D.E.W.’s O’Everyone brings Canadians together to raise funds for the important work done by the CCDI,” comments Nicky Thomas, Brand Manager for Tullamore D.E.W. in Canada. “Not only has the campaign raised money for the CCDI but it also helped increase awareness of the powerful diversity and inclusion initiatives led by the CCDI. We are immensely proud to have raised over $75,000 to date.”
Founded in 2012, The Canadian Centre for Diversity and Inclusion (CCDI) is a registered national charity organization. Their mission is to help foster inclusive spaces that are free of prejudice and discrimination, and to generate awareness, dialogue and action that help recognize diversity as an asset and not an obstacle. Funds from Tullamore D.E.W.’s O’Everyone assist in the support of inclusive learning and economic opportunities, the development of new resources to foster inclusive workplaces, and assistance for various education-led charitable events and inclusive leadership initiatives. With a strong focus on quintessential research and learning, the CCDI helps Canadian organizations effectively address the full spectrum of diversity, equity, and inclusion within the Canadian workplace.
Tullamore D.E.W. will continue to raise funds for the 2022 campaign until December 31, 2022, at 11:59 p.m. On top of their initial annual donation to the campaign of $20,000 CAD, Tullamore D.E.W. covers all costs associated with the production and shipping of the t-shirts and bottle labels, ensuring that 100% of all dollars raised continue to directly support the CCDI. Additional information about O’Everyone can be found by visiting www.OEveryone.ca.
For additional information about the Canadian Centre for Diversity and Inclusion (CCDI), please visit www.ccdi.ca
For information about Tullamore D.E.W. globally, please visit www.tullamoredew.com.