The iconic Lay’s® brand is putting some of our most iconic flavours from Doritos®, Ruffles® and Smartfood® on its classic potato chip to see who does it best in the ultimate Flavour Faceoff
Lay’s®, Canada’s leading potato chip brand, is putting its own spin on some of Frito-Lay Canada’s best-selling flavours from the Ruffles®, Doritos® and Smartfood® brands. Introducing three new, limited-edition potato chip flavours: Lay’s® All Dressed, Lay’s® Sweet Chili Heat!® and Lay’s® White Cheddar — all proudly made in Canada and now available from coast to coast to coast!
With the pairing of these iconic flavours and perfectly crispy Lay’s® potato chips, the question remains: Who does it best? Canadians are invited to take part in the ultimate online #FlavourFaceoff debate, to either share their loyalty to the original snacks or share their love of the new Lay’s® interpretation of these beloved flavours.
“Lay’s is always looking to excite Canadian snack lovers with a variety of flavour offerings,” says Lisa Allie, Senior Marketing Director – Frito Lay Core Brands, PepsiCo Foods Canada. “We are interested to see what Canadians think and where their loyalties lie: the original brand or Lay’s new take to the fan-favourite flavours.”
Starting today, Canadians can find the limited edition Lay’s® flavours at all major retailers nationwide. Fans of the Lay’s® brand can also get involved! Lay’s® invites Canadians to grab a bag and join the debate online by using #FlavourFaceOff and tagging @LaysCanada. Canadians should also keep an eye on @LaysCanada on Instagram to see what notable Canadian media and influencer personalities are getting involved in this exciting debate.
Lay’s® potato chips are Canada’s favourite potato chip brand, leading the market share across Canada. Lay’s® is one of PepsiCo Canada’s flagship brands. For more information, please visit www.lays.ca.
About PepsiCo Foods Canada
PepsiCo Foods Canada is comprised of the Frito-Lay Canada and Quaker Canada businesses. The company employs over 7,000 Canadians with seven manufacturing plants and sales and distribution facilities from coast to coast. Frito-Lay Canada is the country’s largest snack food manufacturer and the company’s brands include Lay’s®, Doritos®, Tostitos®, Ruffles®, Smartfood® and Cheetos®. The Quaker brand portfolio includes a wide range of wholesome cereals, oatmeal, rice and corn snacks and snack bars, and features other prominent brands such as Life®, Quaker Chewy®, Harvest Crunch® and Crispy Minis®. For more information, please visit www.pepsico.ca.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.
Media release and images provided by Emily Parker, Citizen Relations.