Celebrate the 2025 Lunar New Year with the Enthusiastic Return of
Haywire Lunar Red
Haywire Winery announces the highly anticipated return of Haywire Lunar Red, a limited-edition wine created to celebrate the 2025 Lunar New Year and the Year of the Snake. This release continues a beloved tradition that began in 2014 when Haywire became the first winery in British Columbia to release a Lunar New Year wine.
Available in limited quantities for pre-order for $28.88 per bottle, Haywire Lunar Red is sure to be a favourite among wine lovers and cultural celebrants alike, as they enjoy the festivities marking the start of the Year of the Snake on January 29, 2025.
The label for this year’s Haywire Lunar Red will be unveiled on Haywire’s Instagram @haywirewine on December 27, 2024. To pre-order your bottles, visit Haywire’s online store.
Be sure to follow along for the big reveal as the wines go on sale and join the excitement as we count down to the Lunar New Year!
Stayed tuned to @haywirewine for the Lunar Red label reveal
In keeping with Haywire’s commitment to community and cultural engagement, a portion of the proceeds from the sale of this special edition wine will be donated to the Vancouver Chinatown Foundation. The Foundation is dedicated to revitalizing Vancouver’s iconic Chinatown and creating a more resilient, inclusive community through projects focused on affordable housing, cultural preservation, and economic development.
“The return of Haywire Lunar Red is particularly meaningful to us, as it celebrates the cultural diversity of our province and encourages greater understanding of traditions beyond our own,” says Christine Coletta, founder of Haywire Winery. “This year’s release has a richer style that pairs beautifully with a wide range of foods.”
Celebrate the Lunar New Year at Haywire Winery
Join Haywire Winery for its annual special Lunar New Year celebration on January 25, 2025. The winery will be adorned with vibrant décor, offering a lively atmosphere, appetizers, and a curated selection of wines, including the newly unveiled Haywire Lunar Red. Celebrate the spirit of the Snake at one of three seating times: 3 p.m., 5 p.m., or 7 p.m. Tickets are $25 per person, and reservations can be made via Tock or by contacting the winery at 250-494-4445. Don’t miss out—enter to win a special prize at the event! Find more information and tickets here.
Haywire Lunar Year of the Snake Red Tasting Notes
A blend of Merlot and Cabernet Franc, this wine has an intense nose, with notes of dark cherry, black licorice, leather, and a subtle earthy component. Medium bodied on the palate, balanced with chalky tannins. Stewed fruits, a hint of cherry cola, fennel, and dark cocoa fill the flavour profile. The finish is lengthy with bright lifting acidity. For pairing, best matches include ginger beef, smoky sauces, dark soy, Szechuan, and wok seared vegetables.
More About Haywire Winery
Haywire Winery, established in 2009, has become renowned for its cool-climate wines crafted with a “less is more” philosophy. Chief winemaker Matt Dumayne’s signature approach combines cutting-edge concrete vessels, natural yeast, and a delicate touch, resulting in wines with vibrant textures and depth. The winery, located in Summerland, BC, offers a year-round tasting lounge where guests can enjoy personalized service and stunning views of the lake and vineyard.
To secure your bottle of Haywire Lunar Red, visit Haywire’s online store.
Retailers and on-premises customers looking to list Lunar Red can contact Andrew Raines at 604-505-2257 or andrew@nullokanagancrushpad.com to discuss pricing and allocation.
Media release and images provided by Sierra Simpson, Town Hall Brands. Feature image photo credit: Melissa Leung. I will receive complimentary wine in exchange for this feature.
