Whiskey Meets Coffee: Introducing Jameson Cold Brew

Latest innovation from Jameson Irish Whiskey to launch in Canada

Whiskey and coffee have always belonged together, so it was about time someone united them in a modern way. Jameson Irish Whiskey is offering a fresh take on the two distinctive tastes with the new, limited-edition Jameson Cold Brew, an Irish Whiskey infused with natural cold brew coffee flavour.

Espresso and cold brew culture in Canada continue to grow. “Coffee and Irish whiskey are no
strangers in the glass, and Jameson knew there was more to this story. And so began the search for
a fresh new take on this classic combination.” says Rohana Bhatti, the Jameson Brand Manager for
Corby Spirit and Wine.

The result is Jameson Cold Brew, the newest innovation from the Jameson family, blending the
smooth taste of triple distilled Jameson with 100% Arabia coffee from Brazil and Columbia, with notes
of toasted oak and dark chocolate.

Did you know? (According to the Canadian Coffee Association)

 Coffee is the most popular beverage among adults in Canada (even more than water!)

 Canadians drink on average 2.8 cups of coffee daily

 Espresso and Cold brew culture are booming in Canada

Over ice, mixed with tonic or shaken up in a cocktail, Jameson Cold Brew is the perfect option for daytime occasions and at home consumption — and it is best shared amongst your close friends.

Get your Jameson Cold Brew experience started with these simple ways to enjoy it:

 Jameson Cold Brew & Tonic — Take this popular drink from the café to the bar. Refreshing
and simple to make: Fill a highball glass with ice and pour in 50mL of Jameson Cold Brew.
Top glass with 125mL of tonic water and garnish with a wedge of orange.

 Jameson Cold Brew on the Rocks — The simplest way to enjoy your cold brew. Fill a glass
with ice, and pour in a shot of Jameson Cold Brew. It is a classic blend of the richness of
coffee and the smooth taste of Jameson.

Jameson Cold Brew will be available in select stores across Ontario, British Columbia and Alberta
starting October. Each bottle is 30% ABV, and is priced in line with a regular bottle of Jameson Irish
Whiskey.

About Corby Spirit and Wine
Corby Spirit and Wine Limited is a leading Canadian manufacturer, marketer and distributor of spirits and wines. Corby’s portfolio of owned-brands includes some of the most renowned brands in Canada, including J.P. Wiser’s®, Lot 40®, and Pike Creek® Canadian whiskies, Lamb’s® rum, Polar Ice® vodka, McGuinness® liqueurs, Ungava® gin, Cabot Trail® maple-based liqueurs and Chic Choc® Spiced rum, and Foreign Affair® wines. Through its affiliation with Pernod Ricard S.A., a global leader in the spirits and wine industry, Corby also represents leading international brands such as ABSOLUT® vodka, Chivas Regal®, The Glenlivet® and Ballantine’s® Scotch whiskies, Jameson® Irish whiskey, Beefeater® gin, Malibu® rum, Kahlúa® liqueur, Mumm® champagne, and Jacob’s Creek®, Wyndham Estate®, Stoneleigh®, Campo Viejo®, and Kenwood® wines. Corby is a publicly traded company based in Toronto, Ontario, and listed on the Toronto Stock Exchange under the trading symbols CSW.A and CSW.B. For further information, please visit our website or follow us on LinkedIn, Instagram, or Twitter.

Media release and images provided by Carly Williams, Enterprise Canada. If you would like to be featured on MyVanCity.ca please contact your pr agency or email myvancityval@nullgmail.com for full details. Samples accepted for review.