D’oro Jam
32 Events and Delicious Giveaways in BC Liquor Stores this October
Fall flavours abound in BC Liquor Stores throughout the month of October with an extensive tasting program – 32 FREE events, hosted by the BC Wine Institute and its myriad BC VQA member wineries as part of their BC VQA – Or You could call it BC DNA Buy Local program. Adding spice to the mix is a jar of gourmet Vista D’oro jam attached to 12 participating wines in 20 liquor stores throughout the Lower Mainland – perfect compliments to a delicious Thanksgiving feast!
As BC’s annual winegrape harvest celebrates its earliest start on record, shoppers in BC Liquor Stores have 32 opportunities to ‘try-before-they-buy’ during the month of October. Eight Signature BC Liquor Stores around the Lower Mainland will feature FREE tastings of select BC VQA wines on 17 different dates. Each tasting booth will be hosted by knowledgeable staff who will guide consumers through three different BC VQA wines. A total of 12 different wines will be featured at various events throughout the month.
Thanksgiving feasts were the inspiration behind the gifts adorning select BC VQA bottles this month – 40mL jars of Vista D’oro’s Spiced Apple and Gewurztraminer jam. 5,000 jars of our province’s most prized preserve will be applied to participating bottles inside 20 Signature Liquor Stores in Burnaby, Port Coquitlam, Richmond, Surrey, Vancouver and West Vancouver.
The BC Wine Institute launched their BC VQA – Or You could call it BC DNA Buy Local program earlier this summer to engage British Columbians sense of local pride and drive home the message that when you choose a BC VQA Wine, you are enjoying a product that is 100% from British Columbia. The program features promotions in nearly 30 top Vancouver restaurants, 24 private wine stores in the Lower Mainland, and at BC Liquor Stores and BC VQA Wine Stores throughout the province.
“We are very excited to have partnered with the Investment Agriculture Foundation of BC on this extensive campaign,” explains BC Wine Institute Marketing Director Maggie Anderson. “Through this program, we are able to reach BC wine consumers at multiple touch-points and inspire them to support their local grapegrowers and winemakers by choosing a BC VQA Wine.”
In addition to the in-store events and branding, the Wines of British Columbia is running a BC VQA Pour & Pair Contest on Instagram and Twitter (contest ends December 31, 2015) with a chance to win a fabulous five day multi-region BC Wine Experience for two (valued at $5,600). This amazing prize features Island-hopping on Vancouver Island and the Gulf Islands; float plane, paddle board and a Great Estates Okanagan tour in the Okanagan Valley; and a leisurely Similkameen River float wine tour. To enter, all you have to do is take a photo of your favourite BC VQA wine (including the label) paired with your favourite dish and post to either Instagram or Twitter using the hashtag #BCVQAPourandPair. For full contest details, visit WineBC.com/PourandPair
Be sure to keep an eye out for the BC VQA – Or You Could Call it BC DNA commercials also on Global BC and Global Okanagan, as well as billboards throughout the Lower Mainland. For more information about the program, visit www.WineBC.com.
Funding support provided, in part, by the BC Government’s Buy Local Program; delivered by the Investment Agriculture Foundation of BC with funding from the BC Ministry of Agriculture.
ABOUT THE BC WINE INSTITUTE (BCWI)
Since 1990, the BCWI has played a pivotal role in taking BC’s wine industry from a vision to an internationally recognized niche region producing premium wines and providing exceptional wine tourism experiences. The BCWI markets the wine and regions of BC; delivers quality trade, media and consumer tastings; and acts as the voice of BC’s wine industry by advocating to government on behalf of industry that contributes $2 billion in provincial economic growth annually.
The BCWI represents all wineries in British Columbia to grow the premium market share for the Wines of British Columbia, while driving awareness of our world-class wine tourism product – currently drawing 800,000 visitors with $476 million in tourism and tourism employment related economic impact every year.
The BCWI’s voluntary membership consists of 151 member wineries whose dues enable participation in various trade and consumer promotional events and retail marketing activities here in BC, across Canada and in select international markets, exclusively featuring BC VQA (100% BC) Wine. BCWI members produce 94% of BC VQA Wine sold in British Columbia.
For a list of participating wineries and wines click here.
