We Want Rosé! The Story Behind This Budding Beverage



Fetzer Vineyards Introduces Adorada Rosé and Pinot Gris, Delivers Sensory Experience in Two Fast-Growing Varietal Segments Innovative Style Brings Evocative Aromatics to Traditional Categories 

Bringing fresh innovation to the surging Rosé and Pinot Gris categories, Fetzer Vineyards has introduced newcomer Adorada with two inaugural offerings: a 2016 Rosé and a 2016 Pinot Gris, made from premium California grapes. Crafted in an aromatic style reminiscent of a floral fragrance, Adorada wines are presented in a sleek, wax- draped package designed to emulate a luxury perfume bottle. 

Adorada—a Spanish word meaning “adored”—is turning the Rosé category on its head with its uniquely aromatic style and delicate sweetness. Likewise, the Adorada Pinot Gris delivers a floral bouquet not typical of this classic variety. 

“We crafted these wines to exhibit the evocative floral aromas usually associated with fragrant perfume,” said Adorada winemaker Margaret Leonardi. “We wanted to change things up a bit— to balance the kiss-stained hue of our Rosé with an unexpected nose of spice and botanicals, and to bring the aromatics front and center in a typically understated varietal like Pinot Gris.” 

Rosé and Pinot Gris, two of the fastest-growing varietal segments, owe much of their revenue spike to the super-premium category. Adorada has entered the luxury market at $19.99 SRP with two intensely expressive wines—a significant departure in tone and flavor for these well- established varietals. This cutting-edge stylistic pivot reflects Fetzer Vineyards’ commitment to leadership and innovation across diverse wine categories. 

“Adorada is another example of our focus on bringing innovative wines to market,” said Rodrigo Maturana, Vice President of Marketing for Fetzer Vineyards. “By capturing the aromatics and aesthetics of the fragrance world, we are reaching consumers who luxuriate in sensorial experiences and giving them a truly unmatched product in the wine space.” 

About Adorada
Adorada Rosé and Pinot Gris are crafted from premium California grapes in an aromatic style, reminiscent of a floral fragrance. Each bottle is finished with a sleek draping of wax, creating an aesthetic akin to classic perfume bottles. Part of the Fetzer Vineyards portfolio, Adorada—meaning “adored” in Spanish— is pushing the boundaries of conventional Rosé and Pinot Gris, creating an unexpected and evocative aromatic experience for today’s adventure-seeking wine lover. 

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