Introducing Evalina Beauty, Canada’s newest indie cosmetics brand

Introducing Evalina Beauty, Canada’s newest indie cosmetics brand

Embrace your natural beauty and empower yourself with makeup that feels like you—with a little extra sparkle

President and founder Samantha Legge created Evalina Beauty with one mission in mind: To celebrate and uplift women for who they are, as they are.

“Women have altered themselves forever, in whatever role we’re in,” says Legge. “I want to encourage women to be their true, authentic selves, and feel better about who the are, not change who they are—because they’re already amazing and have an intrinsic beauty.”

Designed and developed in Vancouver, Canada, Evalina Beauty is committed to creating a luxurious line of cosmetics that doesn’t compromise when it comes to quality. Every single product is tirelessly tested by a team of influencers and makeup artists to ensure it is long-lasting, high-quality and, most importantly, something we love and use every day.

Each product is paraben-free, cruelty-free, and designed to feel lightweight. It’s not about covering up, it’s all about bringing out natural beauty and is designed to let the wearer’s own unique features and colouring shine through.

“In Hebrew, Evalina means life and I want this cosmetics company to positively impact women’s lives. My intention with Evalina Beauty is to be a force for good,” explains Legge. “In addition to providing an incredible makeup line, we also want to create an inclusive community that champions women, and anyone who identifies as a woman, to help them feel better about themselves through self-acceptance. Our goal isn’t to create makeup that transforms you. We want to highlight your natural beauty—not hide it.”

Evalina Beauty has a corporate mandate to give back, so a portion of all sales from our cosmetics will be donated to charities that support women and children in need to provide safe transition housing.

“We are committed to creating a community of inclusivity that lifts women in all facets of life. It’s not about transformation, but about giving women the confidence to be their authentic selves, day or night.”

Evalina Beauty’s products offer a wealth of benefits, including:

Risk-free purchases
Tired of having a drawer full of makeup you never use? Evalina Beauty’s high-performing cosmetics are tirelessly tested by a group of influencers and makeup artists with years of experience curating products. We back that up with a 100% money-back guarantee.

Oh, Canada!
Based in Vancouver, B.C., all of our makeup is developed, designed and shipped from Canada. We work with some of the world’s top cosmetics manufacturers in Italy, Germany and, of course, Canada to create the very best products possible.

Stress-free beauty
Let us worry about ingredients so you don’t have to! We care about women’s health so you can feel confident knowing that Evalina’s products are good for your skin and free from hormone-disrupting parabens. Plus, all of our makeup is cruelty-free!

Quick & Easy to Apply
You don’t need the skills of a makeup artist to use Evalina Beauty’s products: our Dew BB Cream is as easy to apply as moisturizer; our Precision Liquid Eyeliner is designed to be foolproof and smudge-proof; and our Shimmer Eyeshadow Sticks can be swiped on and blended with your fingers. You’ll be glowing, gorgeous and out the door in no time!

Beauty Comes From the Inside
When you make a purchase from Evalina Beauty, you’ll feel beautiful on the inside too, as a portion of all proceeds are donated to charities supporting women and children in need.

Evalina Beauty products are currently available online at Stay tuned for announcements about retail locations, coming soon.

Evalina Beauty: Let your light shine. You are already beautiful.

Instagram: @evalinabeautycosmetics
Facebook: /Evalina-Beauty
#evalinabeauty #youarealreadybeautiful #letyourlightshine

Evalina Beauty creates clean, luxurious makeup that is high performance and high quality. Developed and designed in Canada, we work with manufacturers all over the world, including Canada, Italy and Germany, to produce the very best products possible. We are committed to providing you with a line of cosmetics that doesn’t compromise when it comes to quality—with colours you’ll love and products you can trust. We created Evalina Beauty with the mission of celebrating and uplifting women for who they are, as they are, in every role they play. Each of our products is paraben-free, cruelty-free, and designed to feel lightweight—it’s not about covering up—it’s all about bringing out your natural beauty.

Media release and image provided by Steven Schelling, Camber Communications. 

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1 thought on “Introducing Evalina Beauty, Canada’s newest indie cosmetics brand”

  1. I decided to browse the Evelina website and stumbled upon one of their products. I was looking through the ingredient list and discovered that it contains BHT. Long-term exposure to high doses of BHT is toxic in mice and rats, causing liver, thyroid and kidney problems and affecting lung function and blood coagulation [4]. BHT can act as a tumour promoter in certain situations. Since this company doesn’t use clean ingredients, no thanks.


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