Inspiration for a new Starbucks beverage can come from anywhere. A flavour, a feeling, a flicker of memory.
For Erin Marinan, product developer for Starbucks R&D, it was a bit of all three. Tasked with concepting a new beverage for Starbucks, she drew from memories of making homemade Irish cream with her family, blending up creamy batches to add to coffee or give to loved ones as a gift. It sparked the idea for a beverage with classic Irish cream flavours perfect for a time of celebration and giving.
Starting Dec. 3, customers at participating stores in Canada can enjoy Starbucks newest holiday beverages: The Starbucks® Irish Cream Cold Brew and Canadian exclusive Starbucks® Irish Cream Americano. The Starbucks® Irish Cream Cold Brew is made with Starbucks Cold Brew coffee and Irish cream syrup, topped with a frothy cap of vanilla sweet cream cold foam like a layer of fresh snow and a dusting of cocoa powder. The flavours of vanilla and cocoa perfectly complement the smooth cold brew to create a deliciously festive beverage.
The flavours of vanilla and cocoa perfectly complement the smooth cold brew to create a deliciously festive beverage
“It pairs so well with cold brew because of the chocolate flavour in the Irish cream and the cocoa notes from the coffee,” Marinan said. “I think about that customer who’s in the middle of work or shopping, and this will help get them into the holiday spirit for the rest of the day.”
Holiday is the most wonderful time of year at Starbucks, and things just got even better. Beginning today, Tuesday, December 3, Starbucks fans can celebrate the season with the brand new Irish Cream Cold Brew AND the Canadian exclusive, Irish Cream Americano.
The NEW Irish Cream Cold Brew starts with Starbucks Cold Brew and Irish Cream syrup, topped with vanilla sweet cream cold foam and a strike of cocoa powder – on ice!
Cold coffee continues to be a hot trend, even in the most wintry weather, part of a cold beverage lineup that now makes up more than half of North American Starbucks beverage sales.
The NEW Irish Cream Americano – available only in Canada – is made with rich, caramelly espresso, flavoured with Irish Cream syrup, topped with vanilla sweet cream cold foam and finished with a strike of cocoa powder topping.
The flavors of vanilla and cocoa in our newest Holiday beverages perfectly complement either Starbucks espresso or Cold Brew, to create a deliciously festive sip.
The Holiday festivities don’t stop there. We’re celebrating the holidays with Happy Hour every Thursday throughout December from 2:00-7:00 p.m.! Each Thursday, Starbucks is offering customers a buy one, get one free on any handcrafted beverage, including the new Irish Cream Cold Brew and your favorite holiday beverages, size grande or larger. To participate, just download the Starbucks App.