Canadians can soon add a new delicious, non-dairy option to their favourite Starbucks® beverage. Today, the company announced Oat beverage as its latest plant-based offering, which will launch in all company-owned stores across Canada this fall.
Known for its mild flavour and velvety foam, Starbucks Oat beverage is non-GMO, made without preservatives, artificial flavours or colour, and is made with oats sourced from Canada.
Importance of Oat Beverage
Oat beverage has become a fast-growing dairy alternative in Canada. Last year alone saw oat beverage sales spike by 250 per cent nationwide*.
Expanding plant-based menu options at Starbucks delivers more than choice, customization and meeting emerging customer preferences—these offerings also support the company’s global sustainability commitments to be resource and planet positive by 2030.
Starbucks History of Plant Based Alternatives
Starbucks Canada introduced its first non-dairy beverage option to its core menu back in 2004 with soy beverage.
Oat beverage is the latest plant-based offering, and the fourth dairy alternative to join Starbucks Canada’s menu, which includes soy beverage, almond beverage and coconut beverage, giving customers even more choice when it comes to customizing their handcrafted drinks at Starbucks.
Since January, the company has launched a wide range of beverages specifically created with non-dairy alternatives, including the Cold Brew or Nitro Cold Brew with Cinnamon Almond Foam, and the Kiwi Starfruit Starbucks Refreshers® beverages.
Starbucks also added the Beyond Meat®, Cheddar and Egg Sandwich to its core menu in March. The plant-based sandwich expands Starbucks meatless breakfast options and offers customers more choice.
Media release and image provided by Meredith Blok, Talk Shop Media.